Enterprise Strategies

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In your efforts to move toward becoming a social business, understanding and putting an assessment into play is critical. As a result, the next step in the CHANGES Methodology is A for Assessment. The size of your company or your industry does not matter--the end results of social businesses have...

In any successful business initiative, support from stakeholders is critical. Employees want to know, though, what the benefits are for them--their hook. As a result, the next step in the CHANGES Methodology is H for Hook. The most important part of any conversation or presentation is...

  Intranets Reimagined! The Internet of Customers has been the prevailing theme throughout Dreamforce 2013 in San Francisco this week--but what are the emerging trends and technologies for internal communication and collaboration? In the session on "The Intranet of the Future Is Here! Transforming Your Business From...

Social Business has become a buzzword across all industries. When asked, most Insurance Industry business leaders can confidently recite a few of the compelling benefits Social Business provides. The ones I hear most often are: increased employee collaboration and knowledge sharing, more transparent and open...

Summertime equals vacation time, and I recently took a quick roadtrip to Nashville with my sister to see a concert at the gorgeous Ryman Theater. Since this was my first official vacation of the year, I decided to step away from online media--well, at least...

Social technology investments could provide an increase of over $1.3 trillion in global business value annually, according to a study by McKinsey & Co. With new social tools constantly being introduced and significant advances made in online collaboration capabilities, social business offers a wealth of...

From following favorite celebrities, tracking breaking news, to sharing thoughts and observations, Twitter is transforming the way people interact. Twitter Chats are a great example of how the fast-growing social network is redefining traditional online chatting (think old-school instant messaging or chat rooms). So...

Everyone knows that businesses are rushing to cash in on the popularity of social media. However, trends show that non-profit organizations are also capitalizing on social media. In a recent study, Craig Newmark discovered that 92% of the top non-profits in the United States are...

Imagine you were browsing one of those job web sites. (I know, this is purely hypothetical since everyone I know is extremely happy and content with their current job. But let’s play pretend for a moment.) Now imagine you came across this ad: Wanted: Motivated applicants...

We get this question a lot. Below are a few tips to get those new to the game started. For a more detailed discussion, send us a tweet and we’ll set a time to chat. What is Twitter? Well first and foremost Twitter is an information network. ...