Are You Ready For A Social Business Assessment?

04 Dec Are You Ready For A Social Business Assessment?

In your efforts to move toward becoming a social business, understanding and putting an assessment into play is critical. As a result, the next step in the CHANGES Methodology is A for Assessment.

The size of your company or your industry does not matter–the end results of social businesses have analogous characteristics. While having the same starting point for every company is impossible, following a well-researched methodology offers clear guidelines and directions for success. Using the CHANGES assessment phase as a foundation prepares your business for progress up the social business maturity model, whether you are starting at square one or making minor adjustments with your end goal already in sight. After all, half the challenge with social business is establishing where your business is beginning and then determining where you want to go.

Within your company, countless hours are spent crafting business plans with detailed goals and predictions. Having a purpose and a direction throughout this process is essential to success.

Too few companies invest the time and effort required to understand where they are with social business and, as a result, their goals and visions are lost in the daily grind.  

This is why assessment is so critical–this phase evaluates your current state, your starting point, and where you are along the path toward your goals. It also in turn strengthens the vision you put forth in your business presentations, at annual meetings, and in your company’s mission statement.

In the A=Assessment clip below, consider:

  • Have you conducted an assessment of your own business and your readiness for social business?
  • Is there dynamic collaboration in your social workplace?
  • Do your employees understand the ultimate customer?
  • Is there authentic leadership in your office?

See the previous posts on the CHANGES Methodology: C = Culture and H = Hook.


Andy Jankowski

Andy is a Social Business researcher, advisor and keynote speaker. During the last 19 years he has served as a trusted advisor for several leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration. He has both written for, and been written about, in Forbes and The Huffington Post. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.

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