Senior executives are increasingly recognizing the value of implementing of social tools and processes in the workplace. Due to lack of time or conflicting priorities, though, many of these senior leaders do not participate in these social networks themselves. Getting Senior Executives Involved in Enterprise Social...
Is your organization leveraging your employees to promote, maintain, and enhance your brand? In this clip from the Sales 2.0 Conference in San Francisco, Client Advisor Christine McLeod brings light to the importance of business leaders becoming social by recognizing that the most critical brand...
What is the critical component of successful social business adoption in both small and large companies? Social business transformation must happen from the inside out. At Pivot Conference in New York City, Founder Andy Jankowski talked with Kare Anderson about why social business goes beyond the latest social media trends--organizations must transform...
I used to teach courses at New York University focused on advanced social and digital practices, and in every class we would do a quick review on the world of online media. Here are my five favorite blogs and websites where I feel like you...
If you are leading a communications or marketing department, you have likely searched for (or are in the process of recruiting) a Social Media Manager. While many claim to be social media experts or gurus, it is increasingly tough to find a candidate with business...
Innovation. This was the prevailing theme throughout all the interviews, sessions, and presentations at Pivot Conference, the social business conference on October 15-16 curated by Brian Solis. Thought leaders and industry experts shared ideas, insights, and predictions centered around the question “What are the next...
Social Business has become a buzzword across all industries. When asked, most Insurance Industry business leaders can confidently recite a few of the compelling benefits Social Business provides. The ones I hear most often are: increased employee collaboration and knowledge sharing, more transparent and open...
Last month, I was in New York City for business meetings. I’ve been to NYC several times before--I love the city, the shopping, and the food! However, I’ve never been able to master the subway. I’m directionally challenged anyway, and the subway continues to be...
Who doesn’t love bunnies? Ibis Hotels recently launched an adorable--and highly effective campaign--featuring several bunnies frolicking in a top-shelf London hotel room. Highlighting their new luxury beds, the campaign (and the furry stars) became a viral sensation. There’s just one small problem. They might not have...
Summertime equals vacation time, and I recently took a quick roadtrip to Nashville with my sister to see a concert at the gorgeous Ryman Theater. Since this was my first official vacation of the year, I decided to step away from online media--well, at least...
