Last week I was working with a customer, planning for their 2016 community management education and awareness program. One thing that struck me was her reference to wanting to teach her community managers "how to fish". I loved this analogy. Where this was coming from was that...
This post originally appeared on Lesley Crook's LinkedIn. In the past two weeks I've gotten to hangout with some really cool Dutch people, talking Dutch. However, I live in the UK and do not speak a word of Dutch. This has been enabled by Facebook machine-based...
This post originally appeared on Janus Boye's LinkedIn on July 2, 2015. "What can you do to create a flourishing and responsive Yammer service at your organization? How do you get your co-workers to embrace the platform and prove its business value to senior management? Lesley Crook,...
Andy Jankowski, founder of Enterprise Strategies and intranet expert, spoke at the IABC World Conference in San Francisco this summer as a guest of Igloo Software. As he spoke these words, his audience of internal communication professionals sat in silence. They weren’t awestruck-- as this...
Driving for a Successful Back Nine of Internal Communication Topgolf found themselves halfway through the match with discouraged associates and growing irritation. Only nine holes in and frustration was apparent. Executives were leaving the match early. Associates were hitting golf balls blindly into a digital abyss. The...
The Course of Corporate Internal Communication Picture a large corporation. A corporation doesn’t like the game of golf. Sure- their associates, executives, and clients probably golf, but the corporation itself prefers their activity-- the pursuit of progress and success-- to move at the same pace I...
This post originally appears on Microsoft Office Blogs. When I first read Gartner’s prediction that,” Through 2015, 80 percent of social business efforts will fail to achieve the intended benefits due to an overemphasis on technology and inadequate leadership involvement*,” I laughed and then, I cried....
People constantly want to know how to get ahead in their careers--how to earn more than the next person, how to advance to a key management role, how to get in front of a dream client or account. Too often, people incorrectly use social tools...
When I look back at my elementary school days, one thing gives me immediate anxiety: math board races. For third graders, it only takes a few runs through a multiplication table for teachers to notice disengagement. Much to the chagrin of my passive self, teachers...
One of the biggest buzzwords in social business today is adoption. Executives and employees may be willing to try a new tool or platform once, but many businesses are struggling to retain those users and ensure ongoing engagement. If you or your team are having trouble...
