Author: Andy Jankowski

Marketers lead the strategic direction and promotion of a brand or product. They should be capable of communicating across a myriad of responsive internal and external channels. Learning the skills necessary to become a top quality marketer is not easy, but it can be made...

This story is about how a global healthcare company used Working Out Loud on an ESN to encourage employee engagement and advocacy with their preferred charity, Save the Children. "ESN has been without a doubt the "hero" channel for our employee fundraising efforts. ESN presents an...

A collaborative post with Enterprise Strategies' Internal Digital Strategy Advisor- Lesley Crook, Consultant- Jackie Mills and Community Manager- Kelsey Steuer. At Enterprise Strategies, we partner with our clients to Deliver the Future of Work--including launching social tools and encouraging adoption of new platforms. Internally, our team...

Supply Chain is the sequence of processes, people, activities and resources involved moving a product from supplier to customer. What were the problems that needed to be fixed? A 2000 strong Supply Chain team had collective expertise at each stage from: Procurement, Production, Distribution, Sales and Marketing...

Business Benefits What were the problems which needed to be fixed? How to efficiently and effectively connect c.2100 people across 8 primary supply pharmaceutical factories, predominantly in the UK and 2 international factories, plus collaborate with head office support function staff and management. How would you have fixed it in the past,...

Working Out Loud in a Network #wolan   Have you tried Working Out Loud in a Network #wolan? A four-part change management approach: 1. #wolan model. Combines Working Out Loud with enterprise business tools e.g. Enterprise Social Networks. Purpose is to nurture conversations to help fix business problems,...

Last week I was working with a customer, planning for their 2016 community management education and awareness program.  One thing that struck me was her reference to wanting to teach her community managers "how to fish".  I loved this analogy. Where this was coming from was that...