Digital Transformation May Require Company Culture Shift

16 Mar Digital Transformation May Require Company Culture Shift

transformationOrganizations see the correlation of employee experience and engagement with productivity and innovation. The intersection of these positive employee attributes is directly traced from a well-implemented digital workplace ecosystem. It is not an “if” but a “when” for organizations that have not digitally transformed, as it ties directly to competitive advantage. An overarching strategy, comprehensive design and seamless integration delivers an atmosphere better able to exploit challenging business conditions. This digital transformation should align with the organization’s culture and values, serving as an inspiration to attain desired employee outcomes. As the use of technology within businesses doesn’t seem like it is disappearing anytime soon, using it to your advantage may make all the difference in the productivity of your business, no matter the industry. Improving company moral with deciding to use a motivational speaker to inspire your staff could also develop some momentum for your team to work more efficiently. If you are considering making a change, gaining a professional opinion on how to develop interactive, user friendly software for your business would help you out a lot. It might be in your best interest to look into something similar to Vantiq real time software development. They have extensive experience in the field. Anything that can help your business is worth checking out.

People understand that collaborating to accomplish a common goal is beneficial. However, it is also important to see the value a digital transformation has in aiding collaboration. The “what’s in it for me” (WIIFM) adage applies. Employees must understand how digital workplace efforts will affect business processes and bring about improved business outcomes.

Driving digital change requires fostering a culture of experimentation and collaboration, and holds all leaders accountable for the digital vision. Above all, leaders must exemplify the attributes they wish to encourage among their employees: curiosity, creativity, collaborative thinking and digital advocacy. Leaders must relinquish some control and embrace the power of social media, mobile applications, cognitive computing, big data and analytics. Only then will a workplace truly transform.

An essential building block of digital transformation is a digital culture shift. Changing the culture of your organization is just as important as the digital applications that facilitate transformation. For somewhere like SDLC Partners, good strategy positively affects a digital transformation, and a cultural shift allows this to happen. If the company culture opposes the strategy, the results can be disastrous. The digital cultural shift is cyclical, as the organization’s collective workforce is connected via effective digital solutions and a collaborative process of learning and experimenting. This shift begins at the top with executives who can set the vision that will enable change, create a highly adaptive organization, and motivate and develop their workforces.

Company culture should embody these four requirements to have a successful digital transformation. All stress putting your people first.

1) Inspire with a purpose

Employees need a common sense of purpose. Everyone should understand the company’s direction and plan to get there. A vision of expected changes is highly motivating and creates a deeper understanding of the desired outcome.

2) Implement an inclusive roadmap

Engage staff by laying out goals for your digital transformation. Allow voices from bottom to top to provide input as a bottom up approach unleashes the power of many. Develop a roadmap for your vision with milestones to hold leaders and their teams accountable for goals and encourage positive results. The greatest champions within an organization are its staff. Employees are the foot soldiers who adapt to, endorse and support the shifting culture on a day-to-day basis. Showing appreciation for and understanding of what employees do to benefit the company can increase their satisfaction.

3) Promote a culture of continuous learning and growth

Leadership’s role is to listen, learn and bring out the best in people. Promoting learning and growth shows you are willing to make an investment in your staff. Staff will be energized and empowered if they are valued.

4) Enable people for transformation

Provide the resources needed to succeed both today and into the future. Digital transformation must contain resources that enable employees to connect, collaborate, transfer knowledge, store information and acknowledge success. Invest in skill development and reinforce the collaborative behaviors required to deliver innovative products, services and experiences. A staff’s ability to share resources and work together in separated environments creates informed and satisfied workers.

Expanding into the next generation of digital workplace requires a strategy that prepares companies for the future. A culture shift must accompany a digital transformation to implement that strategy. Adhering to the four outlined requirements will better ensure success with initiatives and a more succinct workplace ecosystem.

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Andy Jankowski

Andy is a Global Executive in IBM's Talent & Transformation Practice and the Global Leader of IBM's Managed Employee Services offering. With a background in enterprise technology and management consulting, he's spend the last of 26 years helping companies understand, plan for, adopt and use new technologies to transform their businesses. He is known for his view that lasting, meaningful business transformation happens from the inside out, and focuses almost exclusively on business objectives, outcomes and new, better ways of working. A few examples include: Forbes: “From Inside Out, Speed Your Company’s Transformation” http://onforb.es/1WsWiuA) BBC News: "Online Chatting at Work Gets the Thumbs Up from Bosses" http://bbc.in/1QKAHxH Forbes: "How Employers And Employees Collaborate To Create Better Work" http://onforb.es/1n8Iw4c Andy is a frequent keynote speaker on the topic of using new technologies to transform the way business is done. When not working, you can find him spending time with his wife and two children, boating, road cycling and playing electric guitar.

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