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If you are leading a communications or marketing department, you have likely searched for (or are in the process of recruiting) a Social Media Manager. While many claim to be social media experts or gurus, it is increasingly tough to find a candidate with business...

28 October, 2013

Imagine you were browsing one of those job web sites. (I know, this is purely hypothetical since everyone I know is extremely happy and content with their current job. But let’s play pretend for a moment.) Now imagine you came across this ad: Wanted: Motivated applicants...

23 July, 2012