“Social is more than a trend, it is a revolution that is changing the way we work and collaborate," Chatter Product Marketing Director Dave King told me recently. I admit. I wasn't necessarily sold on the idea. The business case for replicating popular social networking functionality...
Social proof is a term that has been getting more and more attention now that a great majority of businesses are starting to invest serious effort and serious marketing dollars into their online properties and assets such as blogs, websites, fan pages, etc. Competition is Fierce Having...
Business and trends often go hand in hand, but for many the idea of capitalizing on trends within social media and the various social networks often gets neglected or even overlooked all together! The immediacy of events taking place within your social circle can lend...
Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest,...
Who needs it? Social media monitoring is something that every business should plan to undertake and to consider as a crucial component to the structure of their social media campaigns. With their being so many businesses, the use of social media could help a lot. As...
Why would companies want to add video, yet another form of internal communication, to the mix? To keep the frantic pace of social business, employees already juggle all types of communication - e-mails, text messages, online chats, and phone calls, not to mention face-to-face meetings. It’s...
The role of the corporate communicator has not changed. It is still his or her job to provide employees with information that supports their work and their company. How corporate communicators carry out this role has changed drastically. When it all shakes out, the options...
No matter what your job title is or responsibilities are, if you use a computer, you probably have to log in. If you’re like most modern workers who jump from task to task or even location to location, you log into more than one program...
As an Enterprise Social Media advocate, you may find yourself singing the praises of internal social media strategies for a number of audiences who are tentative about this “new” way of communicating, sharing information and working. Communicating with a mobile workforce is absolutely key for...