Enterprise Strategies

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I used to teach courses at New York University focused on advanced social and digital practices, and in every class we would do a quick review on the world of online media. Here are my five favorite blogs and websites where I feel like you...

If you are leading a communications or marketing department, you have likely searched for (or are in the process of recruiting) a Social Media Manager. While many claim to be social media experts or gurus, it is increasingly tough to find a candidate with business...

Innovation. This was the prevailing theme throughout all the interviews, sessions, and presentations at Pivot Conference, the social business conference on October 15-16 curated by Brian Solis. Thought leaders and industry experts shared ideas, insights, and predictions centered around the question “What are the next...

Social Business has become a buzzword across all industries. When asked, most Insurance Industry business leaders can confidently recite a few of the compelling benefits Social Business provides. The ones I hear most often are: increased employee collaboration and knowledge sharing, more transparent and open...

Last month, I was in New York City for business meetings. I’ve been to NYC several times before--I love the city, the shopping, and the food! However, I’ve never been able to master the subway. I’m directionally challenged anyway, and the subway continues to be...

Who doesn’t love bunnies? Ibis Hotels recently launched an adorable--and highly effective campaign--featuring several bunnies frolicking in a top-shelf London hotel room. Highlighting their new luxury beds, the campaign (and the furry stars) became a viral sensation.   There’s just one small problem. They might not have...

Summertime equals vacation time, and I recently took a quick roadtrip to Nashville with my sister to see a concert at the gorgeous Ryman Theater. Since this was my first official vacation of the year, I decided to step away from online media--well, at least...

How much time did you spend online today? Now, how much time did you spend talking to someone on the phone or in person? More than likely, the computer and virtual world dominated your day. That’s not necessarily bad--there are so many amazing things we can accomplish...

The past few weeks delivered some of the most exciting games of the NBA Season, the Eastern Conference NBA Finals, featuring the matchup between the Miami Heat and Indiana Pacers. Primetime games between the defending champion and a rebuilding team captivated most of the country--and...

Memorial Day weekend means cookouts, pool time, and--of course--the Indianapolis 500, "The Greatest Spectacle In Racing." This year, the Indianapolis 500 was won with record speed by driver Tony Kanaan. Kanaan has been a popular, longtime driver in IndyCar, but had never won the Borg-Warner trophy...