With Governance establishing a formal framework for employee usage of social tools and processes during social business transformation, the next step in the CHANGES Methodology is E for Execute. Now that you have laid the foundation for social business transformation, the fun can begin. As a leader, using the maturity model to identify steps necessary to attain your goals and business objectives is critical. You previously established the definition of culture that best illustrates your team–now you can define the actions needed to execute your steps toward transformation while keeping this culture in mind. Executing these steps within the context of your culture is vital to successful adoption. While addressing the people, processes, and technologies that will serve as tools to aid in the shift, it is important to be both patient and sensitive during this time of transition. Complete business-specific steps to move to the right level of business maturity you desire for your company and make sure all team members and employees are part of the conversation. Using the maturity model allows you to track your movement and define actions in context of your progression. This process is not about one singular person, but rather the entire company moving forward as a unit to achieve a common goal–becoming a social business. Are you ready to execute your social business transformation?