Marketers lead the strategic direction and promotion of a brand or product. They should be capable of communicating across a myriad of responsive internal and external channels. Learning the skills necessary to become a top quality marketer is not easy, but it can be made...
This story is about how a global healthcare company used Working Out Loud on an ESN to encourage employee engagement and advocacy with their preferred charity, Save the Children. "ESN has been without a doubt the "hero" channel for our employee fundraising efforts. ESN presents an...
Working Out Loud in a Network #wolan Have you tried Working Out Loud in a Network #wolan? A four-part change management approach: 1. #wolan model. Combines Working Out Loud with enterprise business tools e.g. Enterprise Social Networks. Purpose is to nurture conversations to help fix business problems,...
This post originally appears on Microsoft Office Blogs. When I first read Gartner’s prediction that,” Through 2015, 80 percent of social business efforts will fail to achieve the intended benefits due to an overemphasis on technology and inadequate leadership involvement*,” I laughed and then, I cried....
