Memorial Day weekend means cookouts, pool time, and--of course--the Indianapolis 500, "The Greatest Spectacle In Racing." This year, the Indianapolis 500 was won with record speed by driver Tony Kanaan. Kanaan has been a popular, longtime driver in IndyCar, but had never won the Borg-Warner trophy...
Social technology investments could provide an increase of over $1.3 trillion in global business value annually, according to a study by McKinsey & Co. With new social tools constantly being introduced and significant advances made in online collaboration capabilities, social business offers a wealth of...
"Sales 2.0 is all about aligning people, processes, and technology," says Sales 2.0 Conference host Gerhard Gschwandtner. As the number one industry event devoted to excellence in leveraging SaaS technologies, Enterprise Strategies is proud to announce that Advisor Christine McLeod will be presenting at the...
Everyone knows that businesses are rushing to cash in on the popularity of social media. However, trends show that non-profit organizations are also capitalizing on social media. In a recent study, Craig Newmark discovered that 92% of the top non-profits in the United States are...
“Social is more than a trend, it is a revolution that is changing the way we work and collaborate," Chatter Product Marketing Director Dave King told me recently. I admit. I wasn't necessarily sold on the idea. The business case for replicating popular social networking functionality...
Content Is King. Especially when it comes to engaging employees. In this era of information overload and short attention spans, choosing the type and style of content that will engage your corporate audience is a daunting task. Here are a few ideas to get the creative...
Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest,...
Clout used to be a vague term that referred to someone’s influence in general. You could have a lot of clout in certain circles, some clout in general or no clout at all. It was fuzzy and that was fine. That was before Klout. Now...
Over the last couple of posts, I’ve tried to convince you that social norms can be an effective tool for your organization. Why? They create an environment where behavior becomes self-policing and “normal” behavior is reinforced from within. Furthermore, research and experience has shown us...
Enterprise social media engages employees. I’ve mentioned that a time or two on this blog. But it also has the power to recognize and encourage those particularly special employees I call “emergent leaders.” Never heard of ‘em. What are emergent leaders? This term is...