Process Efficiency Is The Great Differentiator

19 Nov Process Efficiency Is The Great Differentiator

Social Tools and Technologies

Every good salesperson or sales organization knows that sales is a process. Social tools and technologies enhance that process by offering opportunities for improved agility and increased connections, both on the front-end and back-end. Process efficiency is the great differentiator of social business, as Client Advisor Christine McLeod shares in this clip from the Sales 2.0 Conference in San Francisco.

Consider these questions to determine if your team is using social efficiently enough:

  • Are you taking advantage of opportunities on the front-end buying journey and building relationships externally and internally?
  • How is your company becoming more agile due to the digital IQ of its sales force?
  • Can varied sales efficiency spark conversation at a variety of online touch points?

Andy Jankowski

Andy is a Social Business researcher, advisor and keynote speaker. During the last 19 years he has served as a trusted advisor for several leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration. He has both written for, and been written about, in Forbes and The Huffington Post. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.

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