Marketers lead the strategic direction and promotion of a brand or product. They should be capable of communicating across a myriad of responsive internal and external channels. Learning the skills necessary to become a top quality marketer is not easy, but it can be made...
This story is about how a global healthcare company used Working Out Loud on an ESN to encourage employee engagement and advocacy with their preferred charity, Save the Children. "ESN has been without a doubt the "hero" channel for our employee fundraising efforts. ESN presents an...
A collaborative post with Enterprise Strategies' Internal Digital Strategy Advisor- Lesley Crook, Consultant- Jackie Mills and Community Manager- Kelsey Steuer. At Enterprise Strategies, we partner with our clients to Deliver the Future of Work--including launching social tools and encouraging adoption of new platforms. Internally, our team...
Business Benefits What were the problems which needed to be fixed? How to efficiently and effectively connect c.2100 people across 8 primary supply pharmaceutical factories, predominantly in the UK and 2 international factories, plus collaborate with head office support function staff and management. How would you have fixed it in the past,...
Last week I was working with a customer, planning for their 2016 community management education and awareness program. One thing that struck me was her reference to wanting to teach her community managers "how to fish". I loved this analogy. Where this was coming from was that...
This post originally appears on Allison Maguire's LinkedIn. Have you ever written an email that was received by someone in a way you did not intend? I'd wager that scenario only had to play out a couple of times before you modified your behavior, reading and re-reading...