No matter what your job title is or responsibilities are, if you use a computer, you probably have to log in. If you\u2019re like most modern workers who jump from task to task or even location to location, you log into more than one program more than once a day. If you are a smart person who provides a lot of value to your company \u2014 I\u2019ll assume you are \u2014 wrestling with multiple username\/password combinations can be completely demoralizing.<\/p>\n
Logging in many times a day can be the bane of your work existence if it interrupts your regular work schedule and causes frustration. Are you a victim of log-in fatigue?<\/p>\n
Top 5 Signs You Are a Victim of Log-in Fatigue<\/strong><\/p>\n Adding enterprise social media to an organization\u2019s already time-intensive routine of program log-in requirements sounds like yet another point of further frustration being added to your employees\u2019 plates, but it doesn\u2019t have to be. Let\u2019s consider what could bring on log-in fatigue with enterprise social media tools:<\/p>\n 1. Separation of Social and Systems. <\/strong>If yourcompany\u2019s technology won\u2019t allow new enterprise social media tools to be an integral part of your current systems, log-in fatigue can result. Asking people to shift from their current programs and tasks to log into a new program is a poor way to encourage adoption of social tools.\u00a0 It\u2019s a similar case if you are not integrating social tools into your current intranet platform.<\/p>\n 2. Lack of Standardization. <\/strong>If your organization has not decided on a particular tool and instead has implemented a number of tools doing similar things that require multiple log-ins, your users are likely experiencing log-in fatigue.<\/p>\n 3. Tool Variety.<\/strong> When you want to avoid log-in fatigue, variety is not the spice of life. (Unless that spice has gone rancid.) Having different business units within your organization choose different enterprise social media applications can lead to log-in fatigue. Your sales force is using Chatter for micro-blogging. The internal communications team is using Yammer as its corporate internal micro-blogging platform. And other departments have other platforms. This sort of structure can make logging inefficient and a source of annoyance.<\/p>\n 4. Partial Buy-In.<\/strong> Though baby steps can be useful in the process of implementing and adopting an enterprise social media strategy, you must have full support of management to avoid log-in fatigue \u2014 and a number of other weighty problems. If management is only partially on board, you are more than likely unable to incorporate social tools into your existing work processes. That means more log-in requirements and steps for employees.<\/p>\n Companies that embrace enterprise social media tools but ignore the threat of log-in fatigue stand to lose. Log-in fatigue can cause your people to simply stop using social tools. Even sooner than that risk, many potential users won\u2019t adopt the new tools in the first place. If a tool exists, even if it\u2019s great, people will stop using it because they don\u2019t want to deal with one more username\/password step.<\/p>\n If you already have an enterprise social media strategy in place, be sure that you are integrating these tools with existing platforms so that an additional log-in isn\u2019t necessary. If your social tools aren\u2019t consolidated and standardized throughout your organization, start consolidating and standardizing.<\/p>\n","protected":false},"excerpt":{"rendered":" No matter what your job title is or responsibilities are, if you use a computer, you probably have to log in. If you\u2019re like most modern workers who jump from task to task or even location to location, you log into more than one program…<\/p>\n","protected":false},"author":1,"featured_media":19742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[344,403,351,406,355],"class_list":["post-990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-andy-jankowski","tag-employee-engagement","tag-enterprise-social","tag-enterprise-social-networks","tag-social-business-2"],"yoast_head":"\n\n