{"id":807,"date":"2012-02-28T09:27:15","date_gmt":"2012-02-28T14:27:15","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=807"},"modified":"2015-07-26T23:00:22","modified_gmt":"2015-07-26T23:00:22","slug":"how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/","title":{"rendered":"How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)"},"content":{"rendered":"

Last week, I covered three fundamental ways<\/a> enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.\u00a0 Winning over stakeholders and decision makers is impossible if you aren\u2019t speaking their language.<\/p>\n

Tapping into what your audience will get out of enterprise social media will help you make your case. <\/strong><\/p>\n

One of the most important points in rallying around internal social media strategies is that all of the stakeholders \u2014 from the new hire to the seasoned executive \u2014 all stand to gain. The benefits run deep.<\/p>\n

4.\u00a0\u00a0\u00a0 <\/strong>Internal experts become findable.<\/strong><\/p>\n

When you have approximately 21,000 coworkers around the world, finding the right person in your company to help you perform as well as you can is difficult. McGraw-Hill calls its enterprise social media platform Buzz. The company says it helps employees \u201cwork smarter, faster and more efficiently.\u201d One big advantage to Buzz is that it enables users to set up and search on social-enabled personal profiles. Such profiles evolve based on what employees are working on, and grow according to what areas of expertise they are mastering.<\/p>\n

<\/object><\/p>\n

How much information can your company\u2019s employees glean from a traditional corporate directory? A job title gives you an idea about someone\u2019s area of expertise, but reaching out to someone based on his or her department name is typically a waste of time for the employee looking for information and the employee receiving the request.<\/p>\n

With enterprise social media, employees and managers can search for a specific skill or area of expertise. They can see which social interactions coworkers have had and they can market themselves by keeping their profiles fresh. An enterprise social media profile can include things someone has created, groups they are involved in, blog posts and comments they have written, and feedback they have received from other people. Enterprise social media enables users to find the experts within their own company.<\/p>\n

5.\u00a0\u00a0\u00a0 <\/strong>Social interactions enable serendipity and clarity.<\/strong><\/p>\n

The social<\/em> nature of enterprise social media lends itself to discovering things by \u201cchance\u201d and to encouraging interactions that lead to understanding. Take two examples:<\/p>\n

Serendipity isn\u2019t dumb luck.<\/strong> You can facilitate serendipity. Say I work for an insurance company and I\u2019m working to underwrite a bluewater hull<\/a> deal (a specialized area of insurance that covers clients such as tankers and cruise vessels that have certain marine-related risks). I know what I know, and it\u2019s probably not enough to get the deal done.<\/p>\n

But I see in my company\u2019s activity stream that someone is talking to someone else at Maersk<\/a>, the giant tanker and shipping company. Through my enterprise social media platform, I can see who this person is, how they are creating content and how they are conversing with other people. By having access to my coworkers\u2019 activities, I discovered<\/em> this valuable contact. Do you call that serendipity?<\/p>\n

Understanding is a conversation.<\/strong> I work for a benefits group that is embracing an enterprise social media platform. Instead of posting announcements related to my company\u2019s benefits program, my group is posting items in an open forum, which enables employees to ask questions and get answers from human resources professionals. All of the questions are documented and contained. If a benefits adjustment or change to health care legislation is in question, an employee can ask for clarification or justification.<\/p>\n

Instead of issues becoming tangled up in an email stream or the latest water cooler fodder \u2014 up for interpretation by anyone within earshot \u2014 issues are addressed directly by an HR representative. An added advantage: executives watching how well the changes are communicated don\u2019t see any negative internal backlash. Through the meaningful conversations that enterprise social media enables, employees have a voice, and the information my group needs to communicate is better understood.<\/p>\n

6.\u00a0\u00a0\u00a0 <\/strong>Conversations build to make companies smarter.<\/strong><\/p>\n

As employees interact with their coworkers and management on projects, ideas emerge, directions shift, responsibilities are handed out and sources mingle. If these interactions are happening via email, phone or face to face, valuable information is essentially lost.<\/p>\n

Enterprise social media empowers companies with stored collaboration capabilities. Dion Hinchcliffe<\/a>, the definitive arbiter of \u201cstored collaboration\u201d and Enterprise 2.0 thought leader, writes<\/a>,<\/p>\n

\u201cStored collaboration can be reused beyond the initial collaboration to teach, inform, train, orient, and retain knowledge for an unlimited time \u2014 months and years afterward \u2014 instead of expiring unseen.\u201d <\/em><\/p>\n

When you are capturing, storing and reusing information from past interactions, everyone involved can use that knowledge to support a project\u2019s success. Weeks and even months later, if someone new is brought onto a project, she has the digital trail to bring her up to speed. If a detail or deadline is unclear, that too can be easily found via enterprise social media. When someone has a brilliant idea on his own, he can add it to the conversation without scheduling a conference call. Neither employers nor employees want to waste time and energy chasing details and directions of past conversations. Stored collaboration through enterprise social media maximizes the value of these internal interactions.<\/p>\n

Check out <\/em>Part 1<\/em><\/a> of \u201cHow Enterprise Social Media is Valuable to Every Level of Your Company.\u201d<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.\u00a0 Winning over stakeholders and decision makers is impossible if you aren\u2019t speaking their language. Tapping into…<\/p>\n","protected":false},"author":1,"featured_media":19722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,56,352,86,59],"tags":[344,405,404,350,403,406,348,349],"class_list":["post-807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-enterprise-collaboration","category-enterprise-social-networks","category-internal-communication","category-social-business","tag-andy-jankowski","tag-collaboration","tag-communication","tag-employee-adoption","tag-employee-engagement","tag-enterprise-social-networks","tag-knowledge-management","tag-productivity"],"yoast_head":"\nHow Enterprise Social Media is Valuable to Your Company (2)<\/title>\n<meta name=\"description\" content=\"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)\" \/>\n<meta property=\"og:description\" content=\"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnterpriseStrategies\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-28T14:27:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-26T23:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"1211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Jankowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AndyJankowski\" \/>\n<meta name=\"twitter:site\" content=\"@workingevolved\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Jankowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/\",\"url\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/\",\"name\":\"How Enterprise Social Media is Valuable to Your Company (2)\",\"isPartOf\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg\",\"datePublished\":\"2012-02-28T14:27:15+00:00\",\"dateModified\":\"2015-07-26T23:00:22+00:00\",\"author\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\"},\"description\":\"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.\",\"breadcrumb\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage\",\"url\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg\",\"contentUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg\",\"width\":805,\"height\":1211},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterprisestrategies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterprisestrategies.com\/#website\",\"url\":\"https:\/\/enterprisestrategies.com\/\",\"name\":\"Enterprise Strategies\",\"description\":\"Delivering the Future of Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterprisestrategies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\",\"name\":\"Andy Jankowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"caption\":\"Andy Jankowski\"},\"description\":\"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.\",\"sameAs\":[\"andyjankowski\",\"https:\/\/x.com\/AndyJankowski\"],\"url\":\"https:\/\/enterprisestrategies.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Enterprise Social Media is Valuable to Your Company (2)","description":"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/","og_locale":"en_US","og_type":"article","og_title":"How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)","og_description":"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.","og_url":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/","og_site_name":"Enterprise Strategies","article_publisher":"https:\/\/www.facebook.com\/EnterpriseStrategies","article_published_time":"2012-02-28T14:27:15+00:00","article_modified_time":"2015-07-26T23:00:22+00:00","og_image":[{"width":805,"height":1211,"url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg","type":"image\/jpeg"}],"author":"Andy Jankowski","twitter_card":"summary_large_image","twitter_creator":"@AndyJankowski","twitter_site":"@workingevolved","twitter_misc":{"Written by":"Andy Jankowski","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/","url":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/","name":"How Enterprise Social Media is Valuable to Your Company (2)","isPartOf":{"@id":"https:\/\/enterprisestrategies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage"},"image":{"@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg","datePublished":"2012-02-28T14:27:15+00:00","dateModified":"2015-07-26T23:00:22+00:00","author":{"@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268"},"description":"Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I\u2019m sharing three more.","breadcrumb":{"@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#primaryimage","url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg","contentUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/02\/texture.jpg","width":805,"height":1211},{"@type":"BreadcrumbList","@id":"https:\/\/enterprisestrategies.com\/2012\/02\/28\/how-enterprise-social-media-is-valuable-to-every-level-of-your-company-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterprisestrategies.com\/"},{"@type":"ListItem","position":2,"name":"How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)"}]},{"@type":"WebSite","@id":"https:\/\/enterprisestrategies.com\/#website","url":"https:\/\/enterprisestrategies.com\/","name":"Enterprise Strategies","description":"Delivering the Future of Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterprisestrategies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268","name":"Andy Jankowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","caption":"Andy Jankowski"},"description":"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.","sameAs":["andyjankowski","https:\/\/x.com\/AndyJankowski"],"url":"https:\/\/enterprisestrategies.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/807"}],"collection":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":3,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"predecessor-version":[{"id":19724,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/807\/revisions\/19724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media\/19722"}],"wp:attachment":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}