{"id":2332,"date":"2013-05-28T11:36:33","date_gmt":"2013-05-28T15:36:33","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=2332"},"modified":"2015-07-27T20:59:30","modified_gmt":"2015-07-27T20:59:30","slug":"start-your-social-business-engines","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2013\/05\/28\/start-your-social-business-engines\/","title":{"rendered":"Start Your Social Business Engines!"},"content":{"rendered":"<p dir=\"ltr\">Memorial Day weekend means cookouts, pool time, and&#8211;of course&#8211;the <a href=\"http:\/\/www.indianapolismotorspeedway.com\/indy500\/\">Indianapolis 500, &#8220;The Greatest Spectacle In Racing.&#8221;<\/a>\u00a0This year, the Indianapolis 500 was <a href=\"http:\/\/espn.go.com\/racing\/indycar\/story\/_\/id\/9313399\/tony-kanaan-captures-first-indianapolis-500-win\">won with record speed by driver Tony Kanaan<\/a>. Kanaan has been a popular, longtime driver in IndyCar, but had never won the Borg-Warner trophy until this past weekend. His win was cheered by the media, fans, and other drivers alike. So\u2026what does Tony Kanaan&#8217;s win have to do with social business?<\/p>\n<h4 dir=\"ltr\"><\/h4>\n<h4 dir=\"ltr\">It&#8217;s A Marathon, Not A Sprint<\/h4>\n<ul>\n<li>The Indianapolis 500 is not a short race&#8211;the winner must make all 200 laps around the famed<br \/>\noval. There is no way to cut corners, and Kanaan had to drive all out for 500 hundred miles with a record number of lead changes. <strong>Social business is not a sprint race<\/strong> either; it requires a long-term strategy focused on achieving specific business results, with flexibility for obstacles along the way. Kanaan did not stop racing regardless of failing to win twelve times&#8211;neither should your business. Though organizations will encounter concerns from many departments, hesitation from leadership, and even delayed timelines, implementing social business the right way takes time. As Kanaan&#8217;s recent victory showed, <strong>long-term focus produces\u00a0significant\u00a0benefits and success<\/strong>.<\/li>\n<\/ul>\n<h4 dir=\"ltr\">Try, Evaluate, Try, Evaluate<a href=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/05\/the-Indianapolis-Motor-Speedway1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-2362\" title=\"Indianapolis Motor Speedway\" src=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/05\/the-Indianapolis-Motor-Speedway1-300x213.jpg\" alt=\"The famed oval of the Indianpolis Motor Speedway.\" width=\"300\" height=\"213\" \/><\/a><\/h4>\n<div>\n<ul>\n<li>To take the checkered flag in the Indianapolis 500, Kanaan and his crew needed\u00a0a time-tested, winning strategy. It&#8217;s not only about speed or daredevil driving on the day of the race&#8211;it&#8217;s about testing, planning, and then testing some more until the victory lap. <strong>Social business isn&#8217;t going to be a quick win either.<\/strong> Of course, part of social business adoption is about planning small victories that build to an overall winning strategy. However, organizations must be prepared to <strong>experiment<\/strong>, <strong>learn<\/strong> from those attempts, and then <strong>make adjustments<\/strong> in social business strategy to achieve desired outcomes.<\/li>\n<\/ul>\n<h4 dir=\"ltr\">Offline Relationships Matter<\/h4>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">In the competitive world of auto racing, it is significant when other drivers congratulate the winner. It indicates that the victor is well-liked and well-respected by his or her peers&#8211;not always an easy feat. Many other drivers, pit crews, and team owners congratulated Kanaan on his win, both online and in-person. Though online well wishes go viral much more quickly, the in-person words of congratulation are just as important, perhaps even more so. Such strong offline relationships remind us that solid <strong>social business is about employees<\/strong> at the core&#8211;and that successful social endeavors depend on <strong>how those processes help real people<\/strong>. Organizations must \u00a0ensure real-time, trusting relationships have been established first to ensure employees adopt any new social business practices.<\/p>\n<\/li>\n<\/ul>\n<h4 dir=\"ltr\">&#8220;All Or Nothing&#8221;<\/h4>\n<ul>\n<li>In the final laps of the Indianapolis 500, Tony Kanaan radioed to his crew that it was &#8220;all or <a href=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/05\/dm_130526_tony_new3.jpg\"><img decoding=\"async\" class=\"alignright\" title=\"dm_130526_tony_new\" src=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/05\/dm_130526_tony_new3-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a>nothing.&#8221; He was that serious about winning. While a social business strategy does not need to be as dramatic, key advocates, stakeholders, and leadership must have a serious attitude toward <strong>supporting social efforts<\/strong>. Everyone must believe that social business practices will result in significant wins. Organizations don&#8217;t have to risk profits or operations to become social businesses&#8211;they just need to be open to new tools and processes and willing to try new ways of doing business. After seeing the success of social business, it will likely become their <strong>only method of doing business<\/strong>.<\/li>\n<\/ul>\n<p dir=\"ltr\">Winning a major auto race like the Indianapolis 500 offers significant parallels to winning the social business race, so to speak. By concentrating on long-term effects, implementing a flexible strategy, focusing on the employee impact, and willing to embrace change, your organization can be in the winners circle of social business too. After all, if you are the first of your competitors to adopt social processes, you&#8217;ll be taking the checkered flag in the market.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Memorial Day weekend means cookouts, pool time, and&#8211;of course&#8211;the Indianapolis 500, &#8220;The Greatest Spectacle In Racing.&#8221;\u00a0This year, the Indianapolis 500 was won with record speed by driver Tony Kanaan. Kanaan has been a popular, longtime driver in IndyCar, but had never won the Borg-Warner trophy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,59],"tags":[350,403,355],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-social-business","tag-employee-adoption","tag-employee-engagement","tag-social-business-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start Your Social Business Engines<\/title>\n<meta name=\"description\" content=\"Winning a major auto race like the Indianapolis 500 offers significant parallels to winning the social business race, so to speak\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprisestrategies.com\/2013\/05\/28\/start-your-social-business-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start Your Social Business Engines!\" \/>\n<meta property=\"og:description\" content=\"Winning a major auto race like the Indianapolis 500 offers significant parallels to winning the social business race, so to speak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprisestrategies.com\/2013\/05\/28\/start-your-social-business-engines\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnterpriseStrategies\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-28T15:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" 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Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. 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