{"id":2163,"date":"2013-04-09T07:00:03","date_gmt":"2013-04-09T11:00:03","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=2163"},"modified":"2015-07-27T20:48:28","modified_gmt":"2015-07-27T20:48:28","slug":"social-business-strategies-for-sales-leaders","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/","title":{"rendered":"Social Business Strategies For Sales Leaders"},"content":{"rendered":"

Social technology investments could provide an increase of over $1.3 trillion in global business value annually<\/strong>, according to a study by McKinsey & Co<\/a>. With new social tools constantly being introduced and significant advances made in online collaboration capabilities, social business offers a wealth of opportunities for top sales professionals. Speaking of new opportunities, we all know how important sales are for any business, as this is their way of making profit, not matter what services of products they plan on selling. With this being said, as technology does seem to play a large part in many business, using tools such as a route planner<\/a> can help improve customer service and increase productivity. This may be something worth looking into. Without a strategy, though, valuable time and resources can be wasted\u2014so<\/strong> where should the sales industry start? <\/strong><\/p>\n

\u00a0<\/p>\n

Advisor Christine McLeod<\/a> discussed that topic today at the Sales 2.0 Conference in San Francisco<\/a> in her presentation on \u201cSocial Business Strategies for Sales Leaders.\u201d<\/a> “We have heard a lot in the past two days conceptually about social business and social media\u2014this presentation is about how do we distill all that to a simple methodology for OPERATIONALIZING<\/strong> social business,” Christine says. “When we leave here, what can we DO<\/strong> differently, how can we start to BE<\/strong> different in our workplaces?”<\/p>\n

\u00a0<\/p>\n

\"\"<\/a>Approaching social business transformation from a Culture, Hook, Assessment, Network, Governance, Education, and Show perspective, Christine explained how the new CHANGES Methodology could help organizations decrease implementation time and ensure social business adoption\u2014benefiting the overall sales process. “The methodology is based on EXPERIENCE<\/strong>, not theory, that can help move organizations big and small, from teams to enterprise level- to operationalize social business and create more dynamic, agile and aligned sales teams.”<\/p>\n

\n

\u00a0<\/p>\n

To download the slides<\/strong> on social business strategies and the CHANGES Methodology to guide social business transformation in your organization, simply click here<\/a>! Feel free to share your thoughts on the presentation using the Enterprise Strategies Facebook<\/a>, Google+<\/a>, or LinkedIn<\/a> page as well. You can also join the conference conversations on Twitter<\/a> with the hastag #s20c.<\/p>\n

\u00a0<\/p>\n

If you would like to talk more with Christine<\/strong>, be sure to follow her on Twitter<\/a>, connect with her on LinkedIn<\/a>, or add her your circles on Google+<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Social technology investments could provide an increase of over $1.3 trillion in global business value annually, according to a study by McKinsey & Co. With new social tools constantly being introduced and significant advances made in online collaboration capabilities, social business offers a wealth of…<\/p>\n","protected":false},"author":1,"featured_media":19801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357,59],"tags":[405,404,350,353,349,355],"class_list":["post-2163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology","category-social-business","tag-collaboration","tag-communication","tag-employee-adoption","tag-executive-mentoring","tag-productivity","tag-social-business-2"],"yoast_head":"\nSocial Business Strategies For Sales Leaders<\/title>\n<meta name=\"description\" content=\"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Business Strategies For Sales Leaders\" \/>\n<meta property=\"og:description\" content=\"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnterpriseStrategies\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-09T11:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-27T20:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Jankowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AndyJankowski\" \/>\n<meta name=\"twitter:site\" content=\"@workingevolved\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Jankowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/\",\"url\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/\",\"name\":\"Social Business Strategies For Sales Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg\",\"datePublished\":\"2013-04-09T11:00:03+00:00\",\"dateModified\":\"2015-07-27T20:48:28+00:00\",\"author\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\"},\"description\":\"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of\",\"breadcrumb\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage\",\"url\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg\",\"contentUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg\",\"width\":805,\"height\":537},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterprisestrategies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Business Strategies For Sales Leaders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterprisestrategies.com\/#website\",\"url\":\"https:\/\/enterprisestrategies.com\/\",\"name\":\"Enterprise Strategies\",\"description\":\"Delivering the Future of Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterprisestrategies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\",\"name\":\"Andy Jankowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"caption\":\"Andy Jankowski\"},\"description\":\"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.\",\"sameAs\":[\"andyjankowski\",\"https:\/\/x.com\/AndyJankowski\"],\"url\":\"https:\/\/enterprisestrategies.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social Business Strategies For Sales Leaders","description":"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/","og_locale":"en_US","og_type":"article","og_title":"Social Business Strategies For Sales Leaders","og_description":"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of","og_url":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/","og_site_name":"Enterprise Strategies","article_publisher":"https:\/\/www.facebook.com\/EnterpriseStrategies","article_published_time":"2013-04-09T11:00:03+00:00","article_modified_time":"2015-07-27T20:48:28+00:00","og_image":[{"width":805,"height":537,"url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg","type":"image\/jpeg"}],"author":"Andy Jankowski","twitter_card":"summary_large_image","twitter_creator":"@AndyJankowski","twitter_site":"@workingevolved","twitter_misc":{"Written by":"Andy Jankowski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/","url":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/","name":"Social Business Strategies For Sales Leaders","isPartOf":{"@id":"https:\/\/enterprisestrategies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage"},"image":{"@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg","datePublished":"2013-04-09T11:00:03+00:00","dateModified":"2015-07-27T20:48:28+00:00","author":{"@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268"},"description":"With new social tools constantly being introduced and large advances made in online collaboration capabilities, social business strategies offer a wealth of","breadcrumb":{"@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#primaryimage","url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg","contentUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2013\/04\/glens-falls-race.jpg","width":805,"height":537},{"@type":"BreadcrumbList","@id":"https:\/\/enterprisestrategies.com\/2013\/04\/09\/social-business-strategies-for-sales-leaders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterprisestrategies.com\/"},{"@type":"ListItem","position":2,"name":"Social Business Strategies For Sales Leaders"}]},{"@type":"WebSite","@id":"https:\/\/enterprisestrategies.com\/#website","url":"https:\/\/enterprisestrategies.com\/","name":"Enterprise Strategies","description":"Delivering the Future of Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterprisestrategies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268","name":"Andy Jankowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","caption":"Andy Jankowski"},"description":"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.","sameAs":["andyjankowski","https:\/\/x.com\/AndyJankowski"],"url":"https:\/\/enterprisestrategies.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/2163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/comments?post=2163"}],"version-history":[{"count":4,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/2163\/revisions"}],"predecessor-version":[{"id":19802,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/2163\/revisions\/19802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media\/19801"}],"wp:attachment":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media?parent=2163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/categories?post=2163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/tags?post=2163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}