{"id":21276,"date":"2017-06-07T14:21:21","date_gmt":"2017-06-07T14:21:21","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=21276"},"modified":"2017-06-07T14:21:21","modified_gmt":"2017-06-07T14:21:21","slug":"benefits-of-business-chatbots","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2017\/06\/07\/benefits-of-business-chatbots\/","title":{"rendered":"5 benefits of business chatbots"},"content":{"rendered":"
<\/a>The conversation surrounding chatbots is growing, and the way this benefits a company\u2019s business model is better understood. Chatbots can fulfill many requirements and help your business align with what both employees and consumers want to experience. Implementing a chatbot provides many benefits, and our partner <\/span>Tangowork<\/span><\/a> can help visualize your chatbot goals based on your company\u2019s wants and needs. With the popularity of chatbots business have found it useful when dealing with customer service, with some looking at how to make a bot<\/a> and set up for their business. <\/span><\/p>\n Many chatbots are set up with Facebook Messenger or through SMS (a basic texting service), platforms that are familiar to nearly everyone in the workforce. Facebook Messenger has<\/span> 1.2 billion active users<\/span><\/a>, and the number of people with SMS activity tops that. These platforms are able to send out alerts with a few options for the receiver \u2013 to read more, to view a summary or to ask a question. The chatbot service provider can easily change these options depending on the company\u2019s needs. A chatbot\u2019s message is easy to understand and succinct. After each request you make, the bot replies with an answer and then asks another question like \u201cwhat\u2019s next?\u201d This gives the receiver the option to continue or not.<\/span> Two thirds of consumers<\/span><\/a> appreciate being able to handle a customer service issue without having to talk to a person according to a report by Aspect, a customer service solutions company. <\/span> <\/b>A chatbot saves your company time and resources if it needs to communicate with consumers in any way. For example, a bank may need to alert customers of an inconsistency or potential fraud with their account. Instead of just receiving the alert, and then having to call or visit a branch, a consumer can message a chatbot to resolve the issue. As another example, a utility company may have consumers experiencing power outages. Instead of responding to tweets or phone calls, a chatbot answers most questions and give consumers an estimated wait time. <\/span><\/p>\n Employees are familiar with chatbot software, even if they do not realize it. Chatbots Magazine reported that <\/span>more than three billion people<\/span><\/a> actively use different messaging apps. This is more than use email and any social media account. Messaging and chat services are intuitive and instantaneous. Employees appreciate being able to stay mobile even if they are usually at a desk. And if not, a chatbot is especially helpful to those that are constantly mobile because they can stay connected without a computer.<\/span><\/p>\n Millennials, the future of the workforce, appreciate a company that is tech savvy and considers what employees want and value. While this should not be the only reason to implement a chatbot, it is a major perk. Retale, a mobile advertising service provider, conducted a survey on consumers\u2019 reactions to chatbots. It found that <\/span>86 percent of millennials<\/span><\/a> thought that brands should use chatbots to promote deals, products and services. By considering what millennials like and want, a company shows they value all employees and are in tune with trends and what is to come.<\/span><\/p>\n Major companies across industries, including Disney, CNN, Fandango and Fidelity, have already implemented chatbots for various functions. It\u2019s always better to be moving with these corporations than to be a step behind. The Royal Bank of Scotland (RBS), a financial services company, has<\/span> a chatbot named Luvo<\/span><\/a> that \u201c\u2026 helps staff answer business customer queries quickly and easily.\u201d This is just one example of a business using a chatbot to its benefit, and it\u2019s not a difficult model to follow.<\/span><\/p>\nEasy to use<\/h3>\n
\n<\/span><\/p>\nFaster external communication<\/h3>\n
Better internal communication<\/h3>\n
Attract young talent<\/h3>\n
Be ahead of the curve \u2013 or at least with it<\/h3>\n