![\"journey](\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2017\/03\/Sample-Journey-Map-1200w.jpg\")
<\/a>A journey map illustrates an employee\u2019s experience while attempting to achieve a goal<\/p><\/div>\n
Thinking in journeys focuses attention on the quality of the entire experience, rather than just a few intranet\u00a0screens. It makes visible things that were overlooked even though they seem obvious in retrospect.<\/p>\n
Best\u00a0of all, it is not a lengthy report. A journey map is a visual tool that communicates a wealth of information at a glance. Journey maps are often mounted on walls where they can continue to guide intranet teams and stimulate creativity\u00a0for years.<\/p>\n
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Example journeys for employee journey maps<\/h1>\n
No single journey map can represent an entire intranet. Each journey map illustrates a typical journey of an employee\u00a0attempting to achieve a goal or satisfy a need. As an intranet often satisfies dozens of needs, it\u2019s best to focus on journey maps for the employee goals that have the most impact on the business.<\/p>\n
Example journeys include:<\/p>\n
- \n
- An employee\u2019s first day on the job<\/li>\n
- Submitting an expense claim<\/li>\n
- Keeping up to date with company news<\/li>\n
- Planning a meeting<\/li>\n
- Conducting research for a proposal<\/li>\n<\/ul>\n
<\/p>\n
Many of these journeys involve channels other than the intranet. The journey map captures these, often pointing to new opportunities for the intranet to integrate with other channels or otherwise expand its value.<\/p>\n
\nOur process for employee journey mapping<\/h1>\n
Our first step is to work with our clients to select the employee journeys that have the biggest impact on the business (and that the intranet team is reasonably able to influence).<\/p>\n
Once the journeys are selected, we use a four-step journey mapping process popularized by Adaptive Path<\/a>.<\/p>\n