{"id":20145,"date":"2015-11-30T22:22:04","date_gmt":"2015-11-30T22:22:04","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=20145"},"modified":"2016-05-05T14:57:50","modified_gmt":"2016-05-05T14:57:50","slug":"wolweek-how-i-joined-netherlands-working-out-loud-wol-circle","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2015\/11\/30\/wolweek-how-i-joined-netherlands-working-out-loud-wol-circle\/","title":{"rendered":"#wolweek: How I joined Netherlands Working Out Loud (WOL) Circle"},"content":{"rendered":"

This post originally appeared on Lesley Crook’s LinkedIn<\/a>.<\/strong><\/span><\/p>\n

In the past two weeks I’ve gotten to hangout with some really cool Dutch people, talking Dutch. However, I live in the UK and do not speak a word of Dutch. This has been enabled by Facebook machine-based translation and meeting Marleen Olde @Socialnow in Amsterdam a few months ago, and meeting Bert Vries @SMiLElondon last week. They’ve both been really supportive of my Working Out Loud in a Network #wolan approach. So much so that Marleen interviewed me. The interview has since been published in Dutch<\/span><\/a>. Translation below. <\/span><\/p>\n

I’m now\u00a0an active member in Netherlands WOL circle. Supported by\u00a0Facebook group\u00a0WORKING OUT LOUD NEDERLANDS<\/b> and Twitter\u00a0chats.\u00a0\u00a0Loving\u00a0the Dutch #wol generous co-creation spanning company boundaries, \u00a0languages and geographies.<\/span><\/p>\n

Marleen Olde interviews Lesley Crook – Working Out Loud in a Network #wolan<\/i><\/b><\/span><\/p>\n

In preparation for the Working Out Loud week in the Netherlands, we looked\u00a0for companies and people who already ‘work out\u00a0loud’ at work. Obviously Netherlands itself has a few examples of how Working Out Loud could start, but just across the border in the UK we found Lesley Crook with experience.<\/span><\/p>\n

How did you come into contact with Working Out Loud?<\/b> Until May this year I worked at GlaxoSmithKline as Internal Digital Communications Manager. One of my tasks was to introduce Yammer internally,\u00a0to help colleagues make optimal use of the internal network. In 2014 I partnered with IT colleagues on a campaign to celebrate\u00a0reaching 50,000\u00a0employees on Yammer. Campaign centred around 10 success stories. We had 10 wonderful, authentic business cases\u00a0and wanted to share these with the\u00a0entire organization and champion the\u00a0community managers of these internal groups, many of which are communities of practice. This sharing of information on the network using internal public and private groups on Yammer, was our first step towards really “Working Out Loud” and breaking down silos, aided by Yammer machine based translation.<\/span><\/p>\n

Tell us something more about these success stories?<\/b> Since the start of Yammer\u00a0at GSK many functions\/project teams\u00a0created Yammer groups. Some of these groups were really valuable to the organization. One softer example was given the name “Our hero channel”<\/b>\u00a0and successfully helped raise money for the charity “Save the Children”. There was also a Yammer group that shared standard operating procedures (SOPs) relating to quality in\u00a0manufacturing. And a product launch in the UK where sales reps shared health care professional\u00a0anecdotes\u00a0about how\u00a0new\u00a0products were making lives better (no PII shared)<\/i>. So important tacit knowledge was shared\u00a0for other sales reps and teams. And not only that, head office management stayed in touch\u00a0with what was happening on the road with the sales force. So… I can go on! What it boiled down to is that there were 10 authentic stories, written by middle management worker bees\u00a0\u00a0— 10 ‘champions’ who shared how their part of the business were successfully using Yammer to support strategies and cultural programmes.<\/span><\/p>\n

The <\/i>stories <\/i><\/span><\/a>captured\u00a0 <\/i>WHAT<\/i><\/b> GSK does and <\/i>HOW<\/i><\/b> it was done by employees.\u00a0What I like to call <\/i>internal digital DNA enabled by #wolan. <\/i><\/b>This <\/i>approach <\/i><\/span><\/a>was liked by the GSK <\/i>German Works Council<\/i><\/b> who approved the use of Yammer!<\/i><\/span><\/p>\n

How\u00a0is this Working Out Loud?<\/b>\u00a0Employees contribute with\u00a0authentic, \u00a0fast discoverable posts (see cartoon).\u00a0\u00a0<\/i><\/b> Along with the 10 success stories we also found 10 senior managers who wanted to give a quote on the value of each Yammer success story, this demonstrated emerging\u00a0empowerment\u00a0and provided important\u00a0qualitative and quantitative yammer business value. These stories were shared on the GSK intranet homepage so all employees\u00a0could see them.\u00a0\u00a0It really was\u00a0WOL for over 3 months. -end-<\/span><\/p>\n

Find out more about Working Out Loud week in The Netherlands on public Facebook group: Working Out Loud Nederland.<\/b><\/span><\/p>\n

Have you\u00a0enjoyed #wolweek\u00a0and discovered authentic emerging business value? Follow on twitter #wolweek<\/i><\/span><\/p>\n

Lesley Crook is an internal digital strategy advisor at www.enterprisestrategies.com<\/span><\/a>\u00a0<\/span><\/p>\n

Founder at WORKING OUT LOUD IN A NETWORK #wolan www.wolan.co.uk<\/span><\/a><\/span><\/p>\n

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\"Working<\/a>Free Download: Working Out Loud in A Network – #wolan Approach<\/h2>\n

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Working Out Loud in A Network decreases email dependency by removing the limits of a typical lateral, two-dimensional command and control structure.
\nDownload the #wolan approach to learn more!<\/p>\n

[vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\nGet Your Free Download<\/a>\n","protected":false},"excerpt":{"rendered":"

This post originally appeared on Lesley Crook’s LinkedIn. In the past two weeks I’ve gotten to hangout with some really cool Dutch people, talking Dutch. However, I live in the UK and do not speak a word of Dutch. 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