{"id":19516,"date":"2015-04-29T19:45:42","date_gmt":"2015-04-29T19:45:42","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=19516"},"modified":"2015-07-24T14:08:31","modified_gmt":"2015-07-24T14:08:31","slug":"making-your-digital-mark-inside-your-company","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2015\/04\/29\/making-your-digital-mark-inside-your-company\/","title":{"rendered":"Making Your (Digital) Mark Inside Your Company"},"content":{"rendered":"

People constantly want to know how to get ahead in their careers–how to earn more than the next person, how to advance to a key management role, how to get in front of a dream client or account. Too often, people incorrectly use social tools externally or internally to try and stay on top.<\/p>\n

\"Tony<\/a><\/p>\n

Tony Howell<\/a>, Founder and CEO of Creative Social Media<\/a>, specializes in helping individuals craft and maintain their personal brands online. With his experience of networking and marketing himself as a performer in New York City, he discovered his passion for helping other people do the same. Our team chatted with Tony recently to get his expert perspective on how people can apply external social media techniques to brand themselves on internal social business tools.<\/p>\n

Trending Today<\/strong><\/h2>\n

Today, Tony sees that people make three major mistakes with social branding, advertising, and marketing on external channels like Twitter, Facebook, Instagram, and LinkedIn.<\/p>\n

1. Shouting –<\/strong> <\/span>Too often, people are simply bombarding others with their content and are overly self-promote.<\/p>\n

2. Silence –<\/span><\/strong> Other people choose to just listen and not engage in anything online.’<\/p>\n

3. Selling –<\/strong> <\/span>As Tony says, \u201cSocial media is not a selling tool.\u201d It\u2019s not intended to be a tool to simply ask people to buy or donate. To be successful, \u201cSocial media is about giving more than asking.\u201d<\/p>\n

Tony is also observing a shift in the way people interact in social media–and you can fight the change or be part of it. \u201cProfessional<\/em> is personal<\/em> now. People want to do business with the people behind the brand.\u201d Because the Internet is not a private place, he cautions it\u2019s important for people to control their branding online–both externally and internally in companies.<\/p>\n

As detailed in his presentation below, there\u2019s another important change in terms of new power and social good online. \u201cSocial media democratizes power globally. There was a traditional, old-school hierarchy and vertical structure,\u201d Tony explains. Now, \u201cNew business is an equal sign. By tuning into the crowd, you can rise your brand.\u201d<\/p>\n