{"id":18991,"date":"2014-11-18T02:59:39","date_gmt":"2014-11-18T02:59:39","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18991"},"modified":"2015-07-30T14:54:16","modified_gmt":"2015-07-30T14:54:16","slug":"limited-executive-support-on-enterpirse-social-network","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/11\/18\/limited-executive-support-on-enterpirse-social-network\/","title":{"rendered":"The Missing Part Of Your Enterprise Social Network: Executive Support"},"content":{"rendered":"

\u201cLeadership and learning are indispensable to each other.\u201d <\/span><\/h3>\n

\u2013 John Fitzgerald Kennedy<\/span><\/h3>\n

C-Suite executives can put their stamp of approval on the implementation of enterprise social networks. They can praise the importance of usage and collaborative knowledge sharing in their monthly departmental meetings. They can even set a required amount of posts and shares. However, if they themselves are not actively present and visible on these social tools, attempts to rally employees and managers around a new platform for communication will be null and void.\u00a0As with any business initiative, support from senior leaders<\/a> in the company is essential to ensuring long-term adoption and usage.<\/p>\n

Motivational posters with phrases like “lead by example” wallpaper offices. Execs can talk the talk, but can they walk the walk? Some leaders often choose not to interact on enterprise social networks. Is it because they don’t have the education and resources\u00a0to properly use the tool? Is it that they don’t see the business value? Do they not know where to start? Or do they think it requires too much time from their already overbooked schedules?\u00a0\u00a0<\/span><\/p>\n

While not all senior leaders are reluctant or unwilling to participate, some are<\/em> failing to set a social example and as a result employees do not place a high priority on communicating, collaborating, or sharing on enterprise social tools. For those individuals already collaborating on the company’s enterprise social tools, they know that it does not take significant time, especially when it replaces outdated tools and processes. If you are, in fact, one of the executives that does not see the business value of an enterprise social network, you have to engage consistently to see it.
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\"Top<\/a>Free Download: Top 5 Reasons Enterprise Social Initiatives Fail<\/h2>\n

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In this download, you will find the following information:<\/p>\n