{"id":18847,"date":"2014-10-05T15:31:09","date_gmt":"2014-10-05T15:31:09","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18847"},"modified":"2015-07-30T14:29:08","modified_gmt":"2015-07-30T14:29:08","slug":"enterprise-social-network-pilots-dont-take-flight","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/10\/05\/enterprise-social-network-pilots-dont-take-flight\/","title":{"rendered":"Why Enterprise Social Network Pilots Don’t Take Flight"},"content":{"rendered":"
What is the initial\u00a0thought any leader or core team has when discussing the possibilities of an enterprise social network? “Let’s do a pilot first.”<\/p>\n
Several\u00a0arguments can be made in support of doing pilots inside organizations:<\/p>\n
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Pilots provide a very\u00a0controlled environment where leadership can observe how tools and technologies perform without a significant investment. In\u00a0most\u00a0cases, pilots are done with the expectation that success will result in a full-scale rollout at a later date.<\/p>\n
However, many enterprise social networks are struggling to get off of the ground because of ineffective and unrealistic pilots. Therefore, why are pilots designed to prove the need for enterprise social failing?<\/p>\n
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Pilots are designed to test enterprise social functionality in small groups of users, often done by project, team, or even volunteers. Participants can be selected because of their roles and responsibilities, geographical location, or familiarity with similar tools. Unfortunately, these small audiences selected for pilots do not often accurately reflect the diverse workforce at corporations. Many uncontrollable factors can affect audiences at this level, including timing, workload, market conditions, etc. One department may use technology differently from another, one may be faster at adopting new processes than\u00a0others, and so on. It is impossible to accurately predict the actual potential value of an entire organization using enterprise social tools from a small cross-section.
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In this download, you will find the following information:<\/p>\n
[vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\nGet Your Free Download<\/a>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’30’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n Many pilots also do not take into account the limited availability\u00a0of participating employees. It’s no secret that employees today are frequently overwhelmed by their normal responsibilities. Even if they volunteer for preliminary trials\u00a0(which could also skew the audience demographics), pilots are added on top of their daily performance expectations. As a result, they are only able to dedicate short periods of\u00a0time to exploring the new technology–or become even more stressed while doing so because of lost time. Though enterprise social networks are designed to increase efficiency, pilots can\u00a0stretch participants so thin that their performance\u00a0suffers and excitement over social tools wanes.<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n Because of restricted participants and time constraints, pilots may not be the ideal approach for your business\u00a0or company. (Yes, you read that right.) Introducing pilots also implies executive leadership is not entirely sold on the success of enterprise social networks and that new technology could be rejected–implications that could be major setbacks. In addition, pilots are generally for a short period of time, not enough to see any type of long-term impact before making a decision. For businesses that are in full support of enterprise social, it makes more sense to move away from starting with a pilot to an actual phased rollout plan. With current research emphasizing themes of digital transformation, organizations that have executive endorsement, resources, and timeline ready for a full-scale rollout will be at a major advantage over those who waste valuable time, people, and resources on unnecessary pilots.<\/p>\n For some industries, pilots of enterprise social networks might be necessary because of corporate culture or regulations. If preliminary tests are needed, those planning the pilots should try to have as diverse a participant base as possible and be cognizant of time and tailor\u00a0overall expectations. Many companies\u00a0are recognizing the need to adapt to changing digital trends quickly, so\u00a0if your organization has the support and resources, accelerate\u00a0up the process by skipping a pilot altogether. At best, pilots will show what all research has proven–enterprise social networks work and help people work better. At worst, pilots will derail your efforts for progress–and possibly cause you to be passed up by your competition.<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n <\/p>\n Why Enterprise Social Network Pilots Don’t Take Flight<\/a><\/p>\n Context, Key To Enterprise Social Success (a.k.a. Why most social initiatives fail)<\/a><\/p>\n Show Me The Money: One Reason For Enterprise Social Failure<\/a><\/p>\nUnrealistic Time Expectations<\/h3>\n
Misaligned Business Focus<\/h3>\n
To see previous posts in the series\u00a0<\/span>5 Reason Enterprise Social Initiatives Fai<\/strong>l<\/strong><\/span>\u00a0<\/a>click below:<\/span><\/h4>\n