{"id":18754,"date":"2014-09-18T17:00:49","date_gmt":"2014-09-18T17:00:49","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18754"},"modified":"2015-07-30T14:22:56","modified_gmt":"2015-07-30T14:22:56","slug":"engaged-executives-key-social-intranet-success","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/09\/18\/engaged-executives-key-social-intranet-success\/","title":{"rendered":"Engaged Executives: The Key to Social Intranet Success"},"content":{"rendered":"

I had lunch the other day with a colleague and former client at a Times Square restaurant that I must\u2019ve walked by a hundred times, but never entered. Given its location in the heart of New York City, I thought it was a spot that catered to tourists, but as soon as I walked in, I knew I was wrong. The place had an old New York feel, a well stocked bar, attentive staff and was crowded with business types; it was exactly my kind of restaurant.<\/p>\n

As my colleague and I caught up on the status of the social intranet we helped her launch last year, it occurred to me that my perception of the restaurant was not much different than my theory on executives and enterprise social networks: you have to experience them firsthand to get their real value.<\/p>\n

I often speak to groups about how critical it is to the success of an internal social network to get senior leaders across the organization to use the network, not just support the idea of social<\/a>. We\u2019ve all seen surveys of executives who claim that social media is vital to their business, but how many believe that it requires their own participation in social?<\/p>\n

As the leaders report<\/a> demonstrates, using social can be helpful especially in looking at your competitors structures and their best leaders (hint: LinkedIn).<\/p>\n

Social in the C-Suite<\/h2>\n

As we spoke at lunch, I inquired about some of the C-Suite execs I met with last year in an effort to jump-start their participation on social. Not only did it appear that all were still actively engaging their organizations, but the ripple effect was obvious, too.<\/p>\n

First there was the senior sales leader who decided his interactions on the social intranet would be mostly congratulating colleagues who closed big deals. Soon, much of the sales staff were engaged on the site as they were competing for the chance to be \u201c@mentioned\u201d on the network and to receive kudos directly from the head of sales.<\/p>\n

Next there was the regional leader who had been struggling to connect his direct reports scattered over a dozen countries. He was a complete social media beginner, but he saw the value inherent in a social network to engage his directs more efficiently than email ever could. Now he initiates and contributes to discussions across the regions and finds he\u2019s no longer managing multiple but similar email threads.<\/p>\n

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\"Top<\/a>Executive Mentoring Tips & Tricks<\/h2>\n

Executive Mentoring doesn’t have to be a challenge. Here are client tested recommendations from our team, including:<\/p>\n