{"id":18633,"date":"2014-09-11T15:04:13","date_gmt":"2014-09-11T15:04:13","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18633"},"modified":"2015-07-30T14:20:38","modified_gmt":"2015-07-30T14:20:38","slug":"importance-enterprise-social-strategy-driving-blind-social","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/09\/11\/importance-enterprise-social-strategy-driving-blind-social\/","title":{"rendered":"The Importance Of An Enterprise Social Strategy: Are You Driving Blind Through Social?"},"content":{"rendered":"
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As one of the most admired first ladies of all time, it cannot be argued that Eleanor Roosevelt had a skill and craftiness for coining a phrase. From a young age we are instructed on the value of independence. \u201cDo your own work\u201d and \u201cdon\u2019t look at your \u2018neighbors\u2019 paper\u201d are common phases that still ring in my ears from elementary school. But there is something to be said about what we can learn from others. While being independent and completing something on our own can be empowering, so can collaboration and using our \u201cneighbors\u201d to help direct and maneuver the next best move. We learn by observing.<\/p>\n
From being a starter on a sports team, top in the class, having the most current wardrobe, having the most up to date gadget, driving the best car on the block, or owning the biggest house on the street, the drive to surpass others in deep within us. We live on a competitive planet–one where having the next best thing before it is even available is valued and sought after.<\/p>\n
With competition trimming every avenue of our lives it only makes sense that this would also hit in the business world. Competition exists in every field. If you are working in a crowded field, you won\u2019t be successful by doing what everyone else is doing. We learn by example. Observing what competitors are doing well provides the opportunity to consider a similar formula for your brand and company. However, just because something is working well for someone else does not mean they hold the perfect recipe. Focus on your core market and audience and pay attention to your target group. Tweak the recipe that your competitors are using to best fit the needs of your organization.
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In this download, you will find the following information:<\/p>\n
[vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\nGet Your Free Download<\/a>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’30’ up=” down=”]<\/p>\n It is not uncommon that companies and senior leaders feel the pressure from industry peers and competitors to have the next best service offering or the newest technology update. Enterprise social tools are no exception. Technology is deployed haphazardly, without a clear purpose or plan to achieve specific business goals and without a target group in mind. The hunger and drive to stay on top can be blinding and clouds careful consideration of a tactful and clear strategy. Thus resulting in an unsuccessful deployment.<\/p>\n However, there is something to being calculatedly innovative and having a clear strategy in place before implementation. \u00a0In order to successfully implement enterprise social, a comprehensive plan must be created that aligns and supports specific priorities and objectives for business units. The strategy must also include governance, education and mentoring, policies and guidelines, and community management training. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful.<\/p>\n Consider the following items before starting to create your enterprise social strategy:<\/i><\/p>\n 1) Identify your business goals <\/b> 2) Reach out to executives and stakeholders<\/b> 3) Branch out and consider networking with thought leaders outside of your organization<\/b> 4) Consider working with a consulting partner<\/b> 5) Know and understand the history behind your current systems and processes<\/b> Be a success story. Be the example that industry peers attempt to mimic.<\/p>\n <\/p>\n Why Enterprise Social Network Pilots Don’t Take Flight<\/a><\/p>\n Context, Key To Enterprise Social Success (a.k.a. Why most social initiatives fail)<\/a><\/p>\n Show Me The Money: One Reason For Enterprise Social Failure<\/a><\/p>\n
\nDo not make the mistake of confusing business goals with digital goals<\/p>\n
\nIdentify concerns that business leaders think about on a regular basis<\/p>\n
\nHaving an \u201coutsider\u201d provide an objective solution to a problem they have previously tackled in their organization and your are currently experiencing is a great way to gain insights on potential solutions you may not have previously considered –LinkedIn Groups are a great forum for such conversations<\/p>\n
\nAn experienced partner has worked with other organization that have made mistakes which they can help you avoid right off the bat<\/p>\n
\nWhile starting with a fresh & clean slate may be appealing, there is a reason for your current systems and processes. \u201cThose who cannot remember the past are condemned to repeat it.”–George Santayana<\/p>\nTo see previous posts in the series\u00a0<\/span>5 Reason Enterprise Social Initiatives Fai<\/strong>l<\/strong><\/span>\u00a0<\/a>click below:<\/span><\/h4>\n