{"id":18175,"date":"2014-08-25T14:20:34","date_gmt":"2014-08-25T14:20:34","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18175"},"modified":"2015-07-30T13:40:02","modified_gmt":"2015-07-30T13:40:02","slug":"intranets-reimagined-breakdown-of-intranet-usage","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/08\/25\/intranets-reimagined-breakdown-of-intranet-usage\/","title":{"rendered":"Intranets Reimagined: Did we just statistically prove the case for a Social Intranet?"},"content":{"rendered":"
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In partnership with the\u00a0Worldwide Intranet Challenge<\/a>, we\u2019ve applied econometric principles to the results of over 200 intranet surveys and\u00a0statistically pinpointed which intranet attributes most impact a user\u2019s perception of their intranet.\u00a0<\/strong>This third\u00a0post in this seven week series is focused on the data analysis of \u00a0“intranet usage” factors —\u00a0showing which intranet usage activities\u00a0have the biggest impact on how employees\u00a0view their company’s intranet.<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’15’ up=” down=”]<\/p>\n There are certain basic things employees\u00a0have come to expect to be able to do on an intranet<\/a> (e.g., reading company news). In this study, we dug a little deeper to see if we could identify which basic usage functions had the biggest positive impact on a employee’s valuation of their intranet. \u00a0With 99+% confidence, we can conclude that:<\/strong><\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’2′ up=” down=”]<\/p>\n In this download, you will find the following information:<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\nGet Your Free Download<\/a>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’30’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n For the last three years (if not more), software companies and social business advocates (self included) have been preaching the benefits and importance of making intranets<\/a> “social”. In other words, providing users that ability to both post content and comment on others’ posts. Without getting into the pros in cons in this post, let’s just say that if we take in aggregate\u00a0both social advocates and the more traditionally minded (and risk concerned) old guard …\u00a0there is a “house divided”. \u00a0Again, we set out to dig deeper using the power of econometrics\u00a0and see if we could show\u00a0the impact of social activity on an employee’s valuation of their company’s intranet. With 94% confidence, \u00a0we can conclude that:<\/strong><\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n These findings are based on Worldwide Intranet Challenge survey participants rating the importance of the following statements about the\u00a0“their usage” of their company’s intranet<\/a>.<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n We are making some big statements with this study, and while we are confident in the numbers, it is important that these statements are taken in the appropriate context. This particular analysis is showing that the more often\u00a0employees use their intranet to provide feedback or comments about intranet content, the higher their\u00a0overall valuation of their intranet. And we are taking that to mean that this “social” feature is positively impacting a employee’s valuation of their company’s intranet. But what about the other “social” features listed, namely, “discussing work topics” and “collaborating with other staff” … why didn’t these activities score higher? Well, one reason could be that the Worldwide Intranet Challenge started benchmarking intranets as early as 2009. How many intranets actually had the ability to discuss work topics and collaborate with staff five years ago? Another reason could be that companies generally tend to benchmark their intranets either prior to, or immediately after, a redesign. If the majority of companies benchmarked fall into the former category, it is unlikely that their intranets (at the time of the survey) had advanced social features. Both of these potential reasons\u00a0lead me to believe that if our data set included more companies with intranets providing the ability to discuss work topics and collaborate with staff, these activities would have also scored high — providing further evidence that the more employees use the social features of their company’s intranet<\/a>, the higher overall value they assign to it.<\/strong> Only time will tell. That said, it is our hope that by doing the best we could with the data available we have helped provide<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\nConfirming\u00a0the Basics<\/h3>\n
<\/a>Free Download: What Your Employees Want From Your Intranet<\/h2>\n
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The more\u00a0often employees use their intranet to do these three things, the higher their\u00a0overall valuation of their intranet:<\/strong><\/h3>\n
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Proving the Case for a Social Intranet?<\/h2>\n
The more often employees use their intranet<\/a> to provide feedback or comments about intranet content, the higher their\u00a0overall valuation of their intranet.<\/strong><\/em><\/h3>\n
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Very Few Studies Are Perfect<\/h3>\n
“some solid quantitative evidence to support where\u00a0companies should invest when completing an intranet redesign.”<\/h3>\n