This first post in this seven week series is focused on the data analysis of \u00a0“look” factors —\u00a0showing\u00a0what employees prefer to look and find when they view their company’s intranet.<\/p>\n
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Two Things Employees Want Their Intranet To Do<\/h3>\n
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- \n
- Help them\u00a0understand the values and culture of their organization<\/b><\/li>\n
- Have content labelled with an owner<\/b><\/li>\n<\/ol>\n<\/ol>\n<\/ol>\n<\/ol>\n
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These findings are based on Worldwide Intranet Challenge survey participants rating the importance of the following statements about the\u00a0“Look and Feel” of their company’s intranet.<\/p>\n
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- \n
- I like the intranet homepage<\/li>\n
- I like the look and feel of the intranet<\/li>\n
- Information on the intranet is easy to read<\/li>\n
- The intranet has a consistent page layout<\/li>\n
- Content is labelled with an owner<\/li>\n
- I can personalize the intranet<\/li>\n
- The intranet helps me understand our values & culture<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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I was actually kind of surprised by these findings. I personally would have placed “consistent page layout” and “ability to personalize” as having a bigger impact on how highly users rank their intranet. In fact, not only was I wrong about personalization having a positive impact, our study showed that:
\n[vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n![\"What](\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/09\/Screen-Shot-2015-01-19-at-3.41.15-PM.png\")
<\/a>Free Download: What Your Employees Want From Your Intranet<\/h2>\n[vc_separator type=’transparent’ position=’center’ color=” thickness=’2′ up=” down=”]<\/p>\n
In this download, you will find the following information:<\/p>\n
- \n
- Ways to increase your employees\u2019 rating\u00a0of your company\u2019s intranet<\/li>\n
- How to invest your intranet redesign money to get the biggest return<\/li>\n
- Key intranet fundamentals to ensure employee engagement<\/li>\n<\/ul>\n
[vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\nGet Your Free Download<\/a>\n
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\n[vc_separator type=’transparent’ position=’center’ color=” thickness=’5′ up=” down=”]<\/p>\nBeing able to personalize the company intranet actually has a negative impact on the way that employees value their intranet.<\/b><\/h3>\n
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\n\n
\n \n Statement
\n<\/b><\/h5>\n<\/td>\n\n Coefficient<\/b><\/h5>\n<\/td>\n
\n P-Value<\/b><\/h5>\n<\/td>\n<\/tr>\n
\n \u00a0<\/span>I like the intranet homepage<\/b><\/td>\n 0.357<\/b><\/td>\n 0.160<\/b><\/td>\n<\/tr>\n \n I like the look and feel of the intranet<\/b><\/td>\n -0.105<\/b><\/td>\n 0.720<\/b><\/td>\n<\/tr>\n \n Information on the intranet is easy to read<\/b><\/td>\n -0.062<\/b><\/td>\n 0.608<\/b><\/td>\n<\/tr>\n \n The intranet has a consistent page layout<\/b><\/td>\n -0.019<\/b><\/td>\n 0.890<\/b><\/td>\n<\/tr>\n \n Content is labelled with an owner<\/b><\/td>\n 0.148<\/b><\/td>\n 0.097<\/b><\/td>\n<\/tr>\n \n I can personalize the intranet<\/b><\/td>\n -0.187<\/b><\/td>\n 0.031<\/b><\/td>\n<\/tr>\n \n The intranet helps me understand our values and culture<\/b><\/td>\n 0.259<\/b><\/td>\n 0.018<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n [vc_separator type=’transparent’ position=’center’ color=” thickness=’360′ up=” down=”]<\/p>\n
Adjusted R2: 0.160<\/strong><\/p>\n
- \n
- The adjusted-R2 value tells us that 16% of the variance in the valuation of the intranet is described by the questions within the category of statements on the look of the intranet.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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P-Value Tests:<\/h2>\n
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The questions that we found to be most important to your employees based on the look of your intranet were the statements of, content is labelled with an owner<\/b> and the intranet helps me understand our values and culture<\/b>. Also, the ability to personalize your intranet <\/b>was found to actually decrease the rating that people place on their intranet through the study.<\/p>\n
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- \n
- With 90% confidence we can conclude that having content on your intranet being labelled with an owner, increases the valuation ranking that your company\u2019s intranet received<\/b>.<\/li>\n
- With 98% confidence we can conclude that the intranet helping people understand the values and culture of the organization increases the valuation ranking that your company\u2019s intranet received.<\/b><\/li>\n
- With 96.5% confidence we can conclude that being able to personalize the company intranet actually has a negative impact on the way that employees value their intranet.<\/b><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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Interpretation Of The Coefficients:<\/h2>\n
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- \n
- When looking at only the look and feel statements, given that your answer to the WIC statement \u201cI like the intranet home page\u201d was ranked one rating higher (better) in the WIC ranking system for that statement, the way that you were ranked in the rating of your intranet in the valuation question \u201cIn general, I would rate the intranet as\u201d was, on average, .357 ranks higher (better), holding all other variables constant.<\/b><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
- \n
- When looking at only the look and feel statements, given that your answer to the WIC statement \u201cI can personalize the intranet\u201d was ranked one rating higher (better) in the WIC ranking system for that statement, the way that you were ranked in the rating of your intranet in the valuation statement \u201cIn general, I would rate the intranet as\u201d was, on average, 0.187 ranks lower (worse), holding all other variables constant.<\/b><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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For those that are not found statistically significant, you can still interpret their coefficients because the data sheds light on them being positive or negative for the given data set. However, this is with little confidence and makes it a very risky move to focus on something not statistically significant for your intranet re-build or creation.<\/p>\n
We hope you gained insights about your intranet look and what really helps your employees become more engaged on your company intranet. Our next blog post will deal with the statements in the category of finding information<\/strong> on your intranet.<\/p>\n
[vc_separator type=’transparent’ position=’center’ color=” thickness=’10’ up=” down=”]<\/p>\n","protected":false},"excerpt":{"rendered":"
Co-Author Tyler Sauerteig In partnership with the Worldwide Intranet Challenge, we\u2019ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user\u2019s perception of their intranet. This first post in this seven week series…<\/p>\n","protected":false},"author":1,"featured_media":19867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,80],"tags":[350,403,354],"class_list":["post-18087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-intranet","tag-employee-adoption","tag-employee-engagement","tag-social-intranet"],"yoast_head":"\n
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- When looking at only the look and feel statements, given that your answer to the WIC statement \u201cI can personalize the intranet\u201d was ranked one rating higher (better) in the WIC ranking system for that statement, the way that you were ranked in the rating of your intranet in the valuation statement \u201cIn general, I would rate the intranet as\u201d was, on average, 0.187 ranks lower (worse), holding all other variables constant.<\/b><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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- With 98% confidence we can conclude that the intranet helping people understand the values and culture of the organization increases the valuation ranking that your company\u2019s intranet received.<\/b><\/li>\n
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- With 90% confidence we can conclude that having content on your intranet being labelled with an owner, increases the valuation ranking that your company\u2019s intranet received<\/b>.<\/li>\n
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- The adjusted-R2 value tells us that 16% of the variance in the valuation of the intranet is described by the questions within the category of statements on the look of the intranet.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n
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- Have content labelled with an owner<\/b><\/li>\n<\/ol>\n<\/ol>\n<\/ol>\n<\/ol>\n
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