{"id":18040,"date":"2014-07-29T15:55:04","date_gmt":"2014-07-29T15:55:04","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=18040"},"modified":"2015-07-29T23:16:07","modified_gmt":"2015-07-29T23:16:07","slug":"millennial-talent-interview","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/","title":{"rendered":"“Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski (Transcript)"},"content":{"rendered":"

<\/h3>\n

The following is a transcript of an interview conducted in July 2014 with Andy Jankowski, Founder and Managing Director of Enterprise Strategies, discussing how to attract and retain millennial talent in the workplace.\u00a0<\/strong><\/span><\/h3>\n

 <\/p>\n

Matt-<\/strong> <\/span>Hello everyone, my name is Matt Godson, the President of Pivot.\u00a0 Joining me here today is Andy Jankowski, the Founder and Managing Director of Enterprise Strategies, a company focused on applying social tools and processes to solve enterprise communication, collaboration, knowledge management and productivity challenges.<\/p>\n

Andy is also a future speaker at PivotCon this October on the topic \u201dThey Don\u2019t Want to Work for Us \u2013 Winning The Battle\u00a0for Millennial Talent\u201d.<\/p>\n

Matt-<\/strong> <\/span>\u00a0Andy, Welcome<\/p>\n

Andy-<\/strong><\/span> Thank you Matt, Pleasure to speak with you.<\/p>\n

Matt-<\/strong><\/span> Thanks very much, so firstly what kind of challenges are your clients facing in attracting and retaining millennial talent?<\/p>\n

Andy-<\/strong><\/span>\u00a0<\/strong>There is a definite disconnect between what millennials are looking for in a company experience and what those companies are providing.\u00a0 When I say that, the operative word here is experience. The first thing you need to know about this generation is that they view everything as an experience whether it\u2019s buying a car, spending time with family, volunteering for a non-profit or going\u00a0to work every day, it\u2019s all part of an experience.<\/p>\n

So, imagine this mind set and then imagine walking into an old-school, cubicle-laden, technology-disabled corporate environment. It\u2019s pretty much the opposite of the new adventure that\u2019s being sought, so that\u2019s one challenge.<\/p>\n

Another primary challenge is miscommunication. The irony here is that these same large corporations actually have some characteristics that millennials are looking for. A great example of this is stability, this generation has grown up watching their parents lose their jobs due to company downsizing, they have seen their parents unable to find jobs due to the economy. They are looking for companies that are stable and dependable \u2013 sort of a platform for their lives so that they can go off and have new experiences.\u00a0 And it\u2019s a great paradox because these companies are thinking, \u201cwow! They don\u2019t want to work for us, we are the dinosaurs, we are old \u2014 when actually they\u2019ve got a lot of qualities that these individuals are looking for. So it\u2019s definitely a miscommunication and the fact that these companies not taking the time to understand this generation fully.<\/p>\n

Matt-<\/span> <\/strong>What\u2019s the long term implication of these shifting patterns on society, do you think?<\/p>\n

Andy-<\/strong><\/span> Well, corporations are going to be forced to change.\u00a0 You know, what companies are experiencing right now is really the actual manifestation of the whole digital disruption that everyone is talking about. Let me explain that a little bit \u2013 so, without new talent and the ability to attract and retain new employees at a reasonable cost, the game changes in favor of the employers who are really getting it. You start to see stable small and midsize companies gain ground quickly. But there is a broader implication.<\/p>\n

I think your question is more around what the societal changes will be. \u00a0I think we are going to be seeing a couple of things \u2013 One: a generational shift in wealth and as a result of that, a shift in values. So millennials already have a different set of core values than many other generations before them and this shift of wealth is going to enable the media, the government and businesses to start focusing on these values, which will of course enable societal change.<\/p>\n

Matt-<\/strong><\/span> Its very interesting, so how are major employers adjusting to ensure that they remain competitive for top talent?<\/p>\n

Andy-<\/strong><\/span> Well, one thing that has happened which has been very important is a change in marketing. If you want to attract and retain this generation you have to speak to their values, you have to speak in a language that they understand and on the channels that they are listening to. You need to talk about stability, talk about life being more than just work, talk about life as an experience, talk about \u201cgiving back\u201d as top of the agenda, allow flexible work arrangements and enable technical enhancement.<\/p>\n

Now, the companies that are really starting to catch on and really take advantage of this the new generation, and all the talent that they have to offer, are picking one or two or three of these areas and then they are starting to change their marketing, make the investments in technology and \u2013 this sounds really boring \u2013 business process reengineering \u2013 making actual changes to the processes inside their company so that they can attract and retain the talent.<\/p>\n

Matt-<\/strong><\/span> Can you give any specific examples?<\/p>\n

Andy-<\/span> <\/strong>Well, the one that always comes to mind and is talked about the most is Google \u2013 talk about creating an experience –\u00a0 the free travel insurance that they offer, the free legal aid, the free food, having treadmill desks in the office, having access to bicycles on campus. If you\u2019re viewing life as a journey \u2013 if you\u2019re viewing life as an experience, they\u2019ve pretty much nailed it \u2013 they come at it from a different perspective.\u00a0 Now, that said, not every company has to be Google \u2013 so another organization that you may not be thinking of is Saint Jude\u2019s Children\u2019s Research Hospital. I didn\u2019t think of them initially, but they have a ton to offer. First of all, their cause and second of all they are not a traditional business structure \u2013 there is a lot of flexibility. In recent surveys, millennials ranked the hospital as one of the most desirable place to work in 2013 and 2014.<\/p>\n

One company that I\u2019ve had experience with that\u2019s not caught up in the media hype yet but I think you are going to see people talking about Allianz Global Assistance.\u00a0 So this is a company that when you go in and buy a new car and you opt for roadside assistance, this is the company that provides it; if you\u2019re the person who\u2019s going to go hiking with the Sherpas in Nepal, this is a company that will provide you with insurance and get that helicopter in there if you need medical assistance. It\u2019s a different type of company \u2013 their messaging is based on a journey. Life is a journey, Life knows no bounds, their mission and their vision is to help people anytime anywhere. That message and those values match perfectly with the millennial generation.<\/p>\n

All of these companies and the companies we haven\u2019t mentioned are \u201cwork in progress\u201d but they all are very well positioned to take advantage of the value that this generation has to offer.<\/p>\n

Matt-<\/strong><\/span> Finally, what advice would you give to an organization concerned that its losing the battle to engage with its millennial employees?<\/p>\n

Andy-<\/span><\/strong> I would recommend three things-educate, invest and communicate. For education you need to start with your management and educate them on this generation \u2013 their value and their values \u2013 the value that they can provide to the workplace with different perspectives, and of course their values. \u00a0Talk to them about the best way to communicate with them, to respect them, to provide a workplace in an organization that they are interested in. Talk to your management about the more complex changes that can be made to attract and retain talent.<\/p>\n

Then you need to invest, you know you need to make changes, even if it\u2019s just starting with one particular area of your company and undertaking a small pilot \u2013 either your marketing, your technology infrastructure or the way you communicate your products and services. It all starts by making that investment and starting that change.<\/p>\n

Finally communicate. These changes are great but if no one knows that they are being made they have little value, so let your employees know, let your prospective employees know and let the public know what you doing.<\/p>\n

Matt-<\/strong><\/span> Andy, thank you so much for your info today. It was been pleasure speaking with you and I look forward to continuing the conversation in October.<\/p>\n

Andy-<\/strong><\/span> Pleasure talking to you as well. I appreciate your time and more great discussions to come.<\/p>\n

www.pivotcon.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a transcript of an interview conducted in July 2014 with Andy Jankowski, Founder and Managing Director of Enterprise Strategies, discussing how to attract and retain millennial talent in the workplace.\u00a0   Matt- Hello everyone, my name is Matt Godson, the President of…<\/p>\n","protected":false},"author":1,"featured_media":19863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[359],"class_list":["post-18040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials-in-the-workplace-2","tag-attracting-millennials"],"yoast_head":"\n"Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski<\/title>\n<meta name=\"description\" content=\"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski (Transcript)\" \/>\n<meta property=\"og:description\" content=\"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnterpriseStrategies\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-29T15:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-29T23:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"1073\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Jankowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AndyJankowski\" \/>\n<meta name=\"twitter:site\" content=\"@workingevolved\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Jankowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/\",\"url\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/\",\"name\":\"\\\"Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski\",\"isPartOf\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg\",\"datePublished\":\"2014-07-29T15:55:04+00:00\",\"dateModified\":\"2015-07-29T23:16:07+00:00\",\"author\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\"},\"description\":\"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage\",\"url\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg\",\"contentUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg\",\"width\":805,\"height\":1073},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterprisestrategies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski (Transcript)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterprisestrategies.com\/#website\",\"url\":\"https:\/\/enterprisestrategies.com\/\",\"name\":\"Enterprise Strategies\",\"description\":\"Delivering the Future of Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterprisestrategies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\",\"name\":\"Andy Jankowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"caption\":\"Andy Jankowski\"},\"description\":\"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.\",\"sameAs\":[\"andyjankowski\",\"https:\/\/x.com\/AndyJankowski\"],\"url\":\"https:\/\/enterprisestrategies.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\"Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski","description":"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/","og_locale":"en_US","og_type":"article","og_title":"\"Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski (Transcript)","og_description":"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.","og_url":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/","og_site_name":"Enterprise Strategies","article_publisher":"https:\/\/www.facebook.com\/EnterpriseStrategies","article_published_time":"2014-07-29T15:55:04+00:00","article_modified_time":"2015-07-29T23:16:07+00:00","og_image":[{"width":805,"height":1073,"url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg","type":"image\/jpeg"}],"author":"Andy Jankowski","twitter_card":"summary_large_image","twitter_creator":"@AndyJankowski","twitter_site":"@workingevolved","twitter_misc":{"Written by":"Andy Jankowski","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/","url":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/","name":"\"Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski","isPartOf":{"@id":"https:\/\/enterprisestrategies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage"},"image":{"@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg","datePublished":"2014-07-29T15:55:04+00:00","dateModified":"2015-07-29T23:16:07+00:00","author":{"@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268"},"description":"A transcript of an interview about attracting millennial talent in the workplace with Andy Jankowski Founder & Managing Director of Enterprise Strategies.","breadcrumb":{"@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#primaryimage","url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg","contentUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2014\/07\/millennialinterview.jpg","width":805,"height":1073},{"@type":"BreadcrumbList","@id":"https:\/\/enterprisestrategies.com\/2014\/07\/29\/millennial-talent-interview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterprisestrategies.com\/"},{"@type":"ListItem","position":2,"name":"“Winning The Battle for Millennial Talent\u201d: Interview with Andy Jankowski (Transcript)"}]},{"@type":"WebSite","@id":"https:\/\/enterprisestrategies.com\/#website","url":"https:\/\/enterprisestrategies.com\/","name":"Enterprise Strategies","description":"Delivering the Future of Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterprisestrategies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268","name":"Andy Jankowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","caption":"Andy Jankowski"},"description":"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.","sameAs":["andyjankowski","https:\/\/x.com\/AndyJankowski"],"url":"https:\/\/enterprisestrategies.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/18040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/comments?post=18040"}],"version-history":[{"count":14,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/18040\/revisions"}],"predecessor-version":[{"id":19864,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/18040\/revisions\/19864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media\/19863"}],"wp:attachment":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media?parent=18040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/categories?post=18040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/tags?post=18040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}