{"id":1309,"date":"2012-06-08T06:15:31","date_gmt":"2012-06-08T10:15:31","guid":{"rendered":"https:\/\/enterprisestrategies.com\/?p=1309"},"modified":"2015-07-27T18:16:23","modified_gmt":"2015-07-27T18:16:23","slug":"making-pinterest-part-of-your-employee-engagement-strategy","status":"publish","type":"post","link":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/","title":{"rendered":"Making Pinterest Part Of Your Employee Engagement Strategy"},"content":{"rendered":"

\"Pinterest_Logo5-300x76\"<\/a>Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world<\/a> this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest, but can businesses use the social site to engage employees? Absolutely! Here are basic trends companies can adopt to their advantage!<\/p>\n

Breaking Down Barriers<\/h3>\n

Pinterest makes it possible for different levels of employees to interact, from the mailroom to corporate offices. Colleagues can view each others’ pins, comment on those pins, and re-pin content. \u00a0B2ecomm<\/a> suggests that executive leadership easily pin articles, infographics, or videos for employees to see or read, encouraging a constant flow of communication and more accessibility to upper level management. Pinterest creates a new way to connect across huge enterprises and combat disengagement in the process.<\/p>\n

Collecting Ideas<\/h3>\n

By encouraging employees to pin on company boards featuring questions or topics, businesses can gather visual perspectives to solve problems or even make decisions. Pinning offers employees a unique way to participate in conversations that shape when, how, and where they work. Mashable<\/a> discovered several excellent examples of how different companies are using Pinterest to create\u00a0discussions. (Of course, all boards on Pinterest are public, so be careful not to reveal sensitive company information.)<\/p>\n

Promoting Company Culture<\/h3>\n

\"Pinterest_Logo5-300x76\"<\/a>Many companies, including\u00a0Constant Contact<\/a> and Hubspot<\/a>,\u00a0have boards that feature behind-the-scenes pictures or videos of day-to-day operations. By showcasing office environments and visuals from retreats, conferences, and parties, businesses display employee engagement in action and offer an inside look at company perks or benefits. \u00a0This is also an excellent opportunity to attract potential employees by showing company culture, and could also be used to express business standards, ethics, and points of difference in a new way.<\/p>\n

Building Employee Interaction<\/h3>\n

Some businesses pin pictures and information introducing employees–a resource not only for clients, but ideal for fostering relationships among fellow colleagues too. \u00a0This type of social media introduction could be a great tool to network internally within businesses, as well as build teams for projects in different office locations. Pinterest also has the potential to recognize and reward great work by employees through pins, re-pins, or even custom boards.<\/p>\n

Having Fun!<\/h3>\n

The whole idea behind Pinterest is to share beautiful things and, in the process, build community. In terms of employee engagement, \u00a0any social media platform that can make working and socializing with other employees enjoyable, attractive, and fun is \u00a0worth consideration. Not all boards or pins have to be about employee information, posing questions, or reading infographics. They can just be for fun–when employees take breaks from work to rest and re-energize.<\/p>\n

With every new individual and corporate member, the uses of Pinterest in social business are changing. Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits–not to mention lots of re-pins.<\/p>\n","protected":false},"excerpt":{"rendered":"

Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest,…<\/p>\n","protected":false},"author":1,"featured_media":19776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,86,59],"tags":[344,405,404,350,403,351,355],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-internal-communication","category-social-business","tag-andy-jankowski","tag-collaboration","tag-communication","tag-employee-adoption","tag-employee-engagement","tag-enterprise-social","tag-social-business-2"],"yoast_head":"\nIncreasing Employee Engagement on Pinterest<\/title>\n<meta name=\"description\" content=\"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Pinterest Part Of Your Employee Engagement Strategy\" \/>\n<meta property=\"og:description\" content=\"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnterpriseStrategies\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-08T10:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-27T18:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Jankowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AndyJankowski\" \/>\n<meta name=\"twitter:site\" content=\"@workingevolved\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Jankowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/\",\"url\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/\",\"name\":\"Increasing Employee Engagement on Pinterest\",\"isPartOf\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg\",\"datePublished\":\"2012-06-08T10:15:31+00:00\",\"dateModified\":\"2015-07-27T18:16:23+00:00\",\"author\":{\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\"},\"description\":\"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.\",\"breadcrumb\":{\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage\",\"url\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg\",\"contentUrl\":\"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg\",\"width\":805,\"height\":604,\"caption\":\"OLYMPUS DIGITAL CAMERA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterprisestrategies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Pinterest Part Of Your Employee Engagement Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterprisestrategies.com\/#website\",\"url\":\"https:\/\/enterprisestrategies.com\/\",\"name\":\"Enterprise Strategies\",\"description\":\"Delivering the Future of Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterprisestrategies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268\",\"name\":\"Andy Jankowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g\",\"caption\":\"Andy Jankowski\"},\"description\":\"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.\",\"sameAs\":[\"andyjankowski\",\"https:\/\/x.com\/AndyJankowski\"],\"url\":\"https:\/\/enterprisestrategies.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Increasing Employee Engagement on Pinterest","description":"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Making Pinterest Part Of Your Employee Engagement Strategy","og_description":"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.","og_url":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/","og_site_name":"Enterprise Strategies","article_publisher":"https:\/\/www.facebook.com\/EnterpriseStrategies","article_published_time":"2012-06-08T10:15:31+00:00","article_modified_time":"2015-07-27T18:16:23+00:00","og_image":[{"width":805,"height":604,"url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg","type":"image\/jpeg"}],"author":"Andy Jankowski","twitter_card":"summary_large_image","twitter_creator":"@AndyJankowski","twitter_site":"@workingevolved","twitter_misc":{"Written by":"Andy Jankowski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/","url":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/","name":"Increasing Employee Engagement on Pinterest","isPartOf":{"@id":"https:\/\/enterprisestrategies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage"},"image":{"@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg","datePublished":"2012-06-08T10:15:31+00:00","dateModified":"2015-07-27T18:16:23+00:00","author":{"@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268"},"description":"Companies who embrace the possibilities for employee engagement on Pinterest will definitely experience benefits--not to mention lots of re-pins.","breadcrumb":{"@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#primaryimage","url":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg","contentUrl":"https:\/\/enterprisestrategies.com\/wp-content\/uploads\/2012\/06\/chess.jpg","width":805,"height":604,"caption":"OLYMPUS DIGITAL CAMERA"},{"@type":"BreadcrumbList","@id":"https:\/\/enterprisestrategies.com\/2012\/06\/08\/making-pinterest-part-of-your-employee-engagement-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterprisestrategies.com\/"},{"@type":"ListItem","position":2,"name":"Making Pinterest Part Of Your Employee Engagement Strategy"}]},{"@type":"WebSite","@id":"https:\/\/enterprisestrategies.com\/#website","url":"https:\/\/enterprisestrategies.com\/","name":"Enterprise Strategies","description":"Delivering the Future of Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterprisestrategies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/5cc50b0a461fb29e9839942d29fc0268","name":"Andy Jankowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterprisestrategies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/978ad146c4e273d94fd290e33faf0c95?s=96&d=mm&r=g","caption":"Andy Jankowski"},"description":"Why read this blog? Never before has it been as important to provide employees an optimal digital work environment. And never before has it been so confusing to do so. As a Chief Human Resource Officer you want to provide inviting, efficient and fulfilling employee experiences. As a Chief Technology Officer you want technology that is extensible and provides flexibility for business changes. As a Chief Communication Officer you need channels that break through digital noise and enable effective and efficient bi-directional communication with employees. As Chief Financial Officer you want a comprehensive solution and commercial model that comes at a low financial impact and ultimately pays for itself. And as employees we want to be able to do our jobs in a frictionless, effective manner with tools that have the same style and ease of use that we have become accustomed to in our personal lives. The good news is that enterprise technologies, social constructs and many work cultures have evolved to the point where all of this is possible. The challenge is evaluating the seemingly endless technology and process options to make this a reality for any one company. This blog is my attempt to share what I have learned working with Global 2000 companies over the last 26 years to solve various instantiations of these same challenges. I do not have all of the answers, and I fully suspect that through the process of researching, talking to others and writing, I will likely learn as much as anyone who reads these posts. At the very least, by the time I retire, maybe I will have documented enough knowledge and insight to have helped someone, somewhere.","sameAs":["andyjankowski","https:\/\/x.com\/AndyJankowski"],"url":"https:\/\/enterprisestrategies.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":4,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":17804,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/posts\/1309\/revisions\/17804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media\/19776"}],"wp:attachment":[{"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisestrategies.com\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}