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This updated post originally appeared on Sitrion's blog. Community management is not often seen as a critical element for your social business strategy. Some organizations may recognize the importance of community management to adoption and consider it at some later point in their planning efforts or,...

Last week I was working with a customer, planning for their 2016 community management education and awareness program.  One thing that struck me was her reference to wanting to teach her community managers "how to fish".  I loved this analogy. Where this was coming from was that...