“Social is more than a trend, it is a revolution that is changing the way we work and collaborate," Chatter Product Marketing Director Dave King told me recently. I admit. I wasn't necessarily sold on the idea. The business case for replicating popular social networking functionality...
Social proof is a term that has been getting more and more attention now that a great majority of businesses are starting to invest serious effort and serious marketing dollars into their online properties and assets such as blogs, websites, fan pages, etc. Competition is Fierce Having...
Content Is King. Especially when it comes to engaging employees. In this era of information overload and short attention spans, choosing the type and style of content that will engage your corporate audience is a daunting task. Here are a few ideas to get the creative...
Many thanks to my friends at the Intranet Benchmarking Forum for sponsoring this research - and congratulations on your 10 year anniversary today! Press Release: June 13, 2012, New York, NY As the amount of information and number of channels in our organizations proliferate, internal communicators face an ever-increasing challenge...
Business and trends often go hand in hand, but for many the idea of capitalizing on trends within social media and the various social networks often gets neglected or even overlooked all together! The immediacy of events taking place within your social circle can lend...
Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest,...
Who needs it? Social media monitoring is something that every business should plan to undertake and to consider as a crucial component to the structure of their social media campaigns. With their being so many businesses, the use of social media could help a lot. As...
Why would companies want to add video, yet another form of internal communication, to the mix? To keep the frantic pace of social business, employees already juggle all types of communication - e-mails, text messages, online chats, and phone calls, not to mention face-to-face meetings. It’s...
Clout used to be a vague term that referred to someone’s influence in general. You could have a lot of clout in certain circles, some clout in general or no clout at all. It was fuzzy and that was fine. That was before Klout. Now...