Imagine that you work at a local hardware store - one of those big box stores with the fashionable aprons. A customer comes in and tells you he “wants a drill.” Since you are a great employee, focused on the customer, you take him to...
The role of the corporate communicator has not changed. It is still his or her job to provide employees with information that supports their work and their company. How corporate communicators carry out this role has changed drastically. When it all shakes out, the options...
When you signed up for your first Facebook account back in the early 2000s, you were probably curious. You wanted to learn more about this new “social media” platform and see if it might be fun and useful to you. After a few weeks, you...
Intranet managers have the unique ability of touching the lives, hearts and minds of every employee in our organizations. Yet, all too often, their power and potential as culture setters and change agents goes unrecognized. The following is a snippet from one of my speaking engagements...
If enterprise forecasters such as Hutch Carpenter of Spigit are correct, location-based technologies will enter the business place as part of enterprise social media tools in 2012. Alex Williams discusses the issue in a ReadWriteWeb post back in 2010, crediting Carpenter for recognizing the two-year...
Employee engagement is more than a buzzword in human resources departments. As a growing body of evidence shows, and the folks at Gallup put so well, “engaged employees are more productive. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to...
Historically, video has been carried out by full-time, dedicated teams within large companies. Only CEOs and other executives were deemed worthy of this formal, structured limelight, often delivering uninspired interviews or announcements about organizational changes. Better videos might have featured historic moments in company history...
Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I’m sharing three more. Winning over stakeholders and decision makers is impossible if you aren’t speaking their language. Tapping into what...
As an Enterprise Social Media advocate, you may find yourself singing the praises of internal social media strategies for a number of audiences who are tentative about this “new” way of communicating, sharing information and working. Communicating with a mobile workforce is absolutely key for...
Staff morale is closely linked with company productivity and performance, yet HR and Corporate Communications managers often have limited tools to impact morale. This free white paper explains how a social intranet can offer a lasting, meaningful improvement in employee engagement. Download a free copy of the white paper: Social Intranets...