Enterprise Strategies

Employees Are Your Brand

Is your organization leveraging your employees to promote, maintain, and enhance your brand? In this clip from the Sales 2.0 Conference in San Francisco, Client Advisor Christine McLeod brings light to the importance of business leaders becoming social by recognizing that the most critical brand ambassadors are inside your company. Employees are truly your brand and navigating social tools is vital to managing those opportunities–and neglecting them carries significant risk. Also when hiring making sure to do a background check can save you so much headache. But anyway, you want to make sure that your employees are happy at their place of work too. It’s not just about how good they are at their job but rather how well they get on as a team. You can always look at doing something like these adventure activities with the amazing race to help create a stronger team for your company.

Questions for Business Leaders to consider when watching Employees Are Your Brand:

      • In the effort to become more social, have you considered the effect employees have on your brand representation?
      • Employees are more than just 9 to 5 workers. Are your employees selling your brand in the best possible way?

Learn insights into these questions and more in the clip below!