Social Tools and Technologies
Every good salesperson or sales organization knows that sales is a process. Social tools and technologies enhance that process by offering opportunities for improved agility and increased connections, both on the front-end and back-end. Process efficiency is the great differentiator of social business, as Client Advisor Christine McLeod shares in this clip from the Sales 2.0 Conference in San Francisco.
Consider these questions to determine if your team is using social efficiently enough:
- Are you taking advantage of opportunities on the front-end buying journey and building relationships externally and internally?
- How is your company becoming more agile due to the digital IQ of its sales force?
- Can varied sales efficiency spark conversation at a variety of online touch points?
