Social technology investments could provide an increase of over $1.3 trillion in global business value annually, according to a study by McKinsey & Co. With new social tools constantly being introduced and significant advances made in online collaboration capabilities, social business offers a wealth of opportunities for top sales...
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“Sales 2.0 is all about aligning people, processes, and technology,” says Sales 2.0 Conference host Gerhard Gschwandtner. As the number one industry event devoted to excellence in leveraging SaaS technologies, Enterprise Strategies is proud to announce that Advisor Christine McLeod will be presenting at the April 8-9 event in San...
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The confetti has long since been swept up, and the whirring of commerce has fully begun again as we settle into the New Year. 2013 is promising (yet again) to be the year of social business innovation and change. Will this be the year that social business becomes fully integrated...
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To help social business emerge from hype to mainstream adoption, it is important to demystify how social business improves people’s jobs. One area that social business can benefit across a wide range of areas inside of companies is the Communications Plan. Today, communications plans have wide application across many areas...
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From following favorite celebrities, tracking breaking news, to sharing thoughts and observations, Twitter is transforming the way people interact. Twitter Chats are a great example of how the fast-growing social network is redefining traditional online chatting (think old-school instant messaging or chat rooms). So…What Is A Twitter Chat? Twitter Chats...
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In the social business arena, many strategists and practitioners have learned to dance very well. Usually they do their best moves when asked, “What’s the ROI of Social Business?” From industry experts, to vendors, to practitioners you hear lots of soft benefits from people when asked this question. Often, you...
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