16 Mar Digital Transformation May Require Company Culture Shift
Organizations see the correlation of employee experience and engagement with productivity and innovation. The intersection of these positive employee attributes is directly traced from a well-implemented digital workplace ecosystem. It is not an “if” but a “when” for organizations that have not digitally transformed, as it ties directly to competitive advantage. An overarching strategy, comprehensive design and seamless integration delivers an atmosphere better able to exploit challenging business conditions. This digital transformation should align with the organization’s culture and values, serving as an inspiration to attain desired employee outcomes.
People understand that collaborating to accomplish a common goal is beneficial. However, it is also important to see the value a digital transformation has in aiding collaboration. The “what’s in it for me” (WIIFM) adage applies. Employees must understand how digital workplace efforts will affect business processes and bring about improved business outcomes.
Driving digital change requires fostering a culture of experimentation and collaboration, and holds all leaders accountable for the digital vision. Above all, leaders must exemplify the attributes they wish to encourage among their employees: curiosity, creativity, collaborative thinking and digital advocacy. Leaders must relinquish some control and embrace the power of social media, mobile applications, cognitive computing, big data and analytics. Only then will a workplace truly transform.
An essential building block of digital transformation is a digital culture shift. Changing the culture of your organization is just as important as the digital applications that facilitate transformation. A good strategy positively affects a digital transformation, and a cultural shift allows this to happen. If the company culture opposes the strategy, the results can be disastrous. The digital cultural shift is cyclical, as the organization’s collective workforce is connected via effective digital solutions and a collaborative process of learning and experimenting. This shift begins at the top with executives who can set the vision that will enable change, create a highly adaptive organization, and motivate and develop their workforces.
Company culture should embody these four requirements to have a successful digital transformation. All stress putting your people first.
1) Inspire with a purpose
Employees need a common sense of purpose. Everyone should understand the company’s direction and plan to get there. A vision of expected changes is highly motivating and creates a deeper understanding of the desired outcome.
2) Implement an inclusive roadmap
Engage staff by laying out goals for your digital transformation. Allow voices from bottom to top to provide input as a bottom up approach unleashes the power of many. Develop a roadmap for your vision with milestones to hold leaders and their teams accountable for goals and encourage positive results. The greatest champions within an organization are its staff. Employees are the foot soldiers who adapt to, endorse and support the shifting culture on a day-to-day basis. Showing appreciation for and understanding of what employees do to benefit the company can increase their satisfaction.
3) Promote a culture of continuous learning and growth
Leadership’s role is to listen, learn and bring out the best in people. Promoting learning and growth shows you are willing to make an investment in your staff. Staff will be energized and empowered if they are valued.
4) Enable people for transformation
Provide the resources needed to succeed both today and into the future. Digital transformation must contain resources that enable employees to connect, collaborate, transfer knowledge, store information and acknowledge success. Invest in skill development and reinforce the collaborative behaviors required to deliver innovative products, services and experiences. A staff’s ability to share resources and work together in separated environments creates informed and satisfied workers.
Expanding into the next generation of digital workplace requires a strategy that prepares companies for the future. A culture shift must accompany a digital transformation to implement that strategy. Adhering to the four outlined requirements will better ensure success with initiatives and a more succinct workplace ecosystem.
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