Social Media Monitoring

04 Jun Social Media Monitoring

Who needs it?

Social media monitoring is something that every business should plan to undertake and to consider as a crucial component to the structure of their social media campaigns. With their being so many businesses, the use of social media could help a lot. As there is a lot of competition in whatever industry you decide to go into, with the help of companies such as Rocket Pilots, you’ll get an understanding of how social media and marketing as a whole can play a part in businesses such as healthcare. You never know if you don’t try. Considering it doesn’t look like technology is going anywhere any time soon, we might as well use it in the best way we can. It doesn’t matter if your business is a large multi-national corporation or a small home based business, if you utilize social media and are considering implementing services that sites like Buzzoid.com offer, then you need to know how it’s affecting you, and more importantly how it’s benefiting you. Don’t make the mistake of participating in the social media arena without monitoring your successes and opportunities.

The main reason to listen

One of the main reasons to participate in social media monitoring is to figure out where all the discussions regarding your company are starting from and what the sources are. By determining this you can then eliminate all social media on channels that get little to no chatter and put all your efforts into the ones with the most talk and discussion taking place about your company. As a business it is imperative that you build your brand through social media, however, without monitoring your brand awareness you won’t have anything to go off of as far as what’s working and what isn’t. This is a common mistake that many new businesses make and it is easily rectified with the correct social media monitoring tools.

Keeping an eye on the competition

Another benefit of monitoring your social media channels is to evaluate your company against your competitors. Think about it, bigger companies like Nike and Rebook do this to determine how much exposure Adidas is getting all the time and they do this so they know what exactly is working for them. For example, if Adidas were to release a new shoe and it gets very little social media exposure, then it might be a sign that the shoe is not what people want. Now, you may not be selling shoes but you still can apply this to your business.

Social media promotions

Here is another example – Let’s talk about a local hardware store that uses social media in order to promote discounts to local contractors? The way social media monitoring works here is the hardware store will be actively listening for people who need certain tools or items that they sell, and who may have even have mentioned their company by name. The benefit of seeing this is that they can now send messages or flood that particular social network with new discounts in order to entice the people looking for items being discussed. Any business can figure out where to go and what steps to take next by tracking conversations within their social media network, it’s just a matter of taking the time to evaluate all the information that you gather.

It’s complicated

A lot of people think that social media monitoring is a highly complicated and rather expensive endeavor. Sorry, but I am going to debunk that myth right now by telling you that neither statement is true. Twitter itself, which is a free social media platform, can easily be configured as a monitoring tool. You can easily learn how social media monitoring works and you can invest in the tools that fit with your budget, and with your company.

Remember, as a business owner it’s imperative that you know what others are saying about you and your brand, and the only way to do that is with the proper monitoring tools. Instead of wondering how your social media campaigns are going, take a step forward and adopt a monitoring mindset for an accurate and in depth look so you know exactly what’s taking place and more importantly why!

A dedicated social media account manager can help you to grow the likes, followers, and social exposure of your business’s social network outlets. For more information on one such service that specializes in Instagram, visit https://upleap.com

Andy Jankowski

Andy is a Social Business researcher, advisor and keynote speaker. During the last 19 years he has served as a trusted advisor for several leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration. He has both written for, and been written about, in Forbes and The Huffington Post. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.

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