Wow. This write up makes IBF 24 look like the enterprise social media event of the year!

I’d love it if you could throw in a couple of my burning questions Andy!

@BrianSolis: You have your own app (for Apple & Android!). Living in a world so fully permeated by social media, how do you stay connected to real people, to the natural world and to moments of presence?

@RossDawson: Do you see any characteristics of human behavior that remain changeless and will influence collaboration no matter what technology people are using?

@AdamPisoni: How do you see the relationship between conversation streams and repositories of information? Streams are the new email/IM/forums and many companies seem to be implementing mciroblogging tools. But don’t we still need repositories of material to reference (preferably well organized)?

@David Christopher Interesting question…POST is one approach to it. Culture is at the root of all of this and I wonder just how much businesses are using POST or similar approaches to truly understand how PEOPLE are truly engaging with one another, how they’re influenced, where they engage, etc. People are now the 5th P of marketing and it should not only demonstrate how customer culture is changing, but instead how a business culture must change to adapt to that of their customers.

@EphraimJF Honestly, engagement around my personal brand is becoming increasingly difficult. I engage on mobile, FB, twitter, LinkedIn, blog comments, etc. and it’s difficult. I don’t employ a community team to do this on my behalf. But, I’m sometimes told that I could engage more…but there’s a balance between creation and engagement.

@ephraimjf We’ve been giving a lot of thought to this. Yammer, as the social layer, does not replace companies systems of record. Yammer merely provides the “people,” or social layer on top of them. Many systems of record have their own “streams” which tend to be timelines of changes to records themselves. This information may be valuable, but tends to be too voluminous on it’s own since computers can generate far more content than most humans can consume. Yammer makes a distinction between messages written by users vs “activity stories,” which are computer generated stories about things that happened such as actions taken by users or changes to records. Those who have studied this have found that there tends to be a small number of people who have the time and inclination to monitor these computer generated “activity” feeds. Yammer has optimized each user’s primary feed, or ‘My Feed’, for mostly user generated messages. Our vision is that a small subset of computer generated activity stories will end up in each user’s My Feed either because our systems have deemed them highly relevant, or another user has commented on the story. In this way we can keep the quantity of activity stories to a manageable level while simultaneously ensuring these stories are highly relevant.